Generate new accounts and grow loans and deposits through customer experience
Today’s community banks are constantly challenged to find ways to reach new customers and meet higher expectations in order to increase deposits and loans. Providing a great customer experience that’s personalization and presents cross-sells at just the right moment and medium are required to succeed digitally. We know how to help you compete with the megabanks’ legion of marketers, branches, technology services, and products and grow your share of the local market. The questions you should ask yourself are, how do I differentiate and is my digital marketing strategy setting me up for success?
If you’d like to learn more about our Digital Growth Engine Program for Community Banks, schedule your free marketing strategy session now.
As the banking landscape becomes disrupted by online services and mobile technology, it’s far easier for customers to research banks, lending options, and banking services before making final decisions. How do you gain their attention, convince them you’re better, and then keep those new customers at your bank?
Build a preference for your bank and increase engagement
Digital marketing is driving customer engagement in the changing landscape. Community banks need to establish awareness early in the customer’s buying process and continue to engage throughout. Today brand loyalty is built when you go beyond customer service and focus on the customer experience.
“In this ever-changing technology environment, it is important to work with a team of people who can provide innovative ideas and direction and meet our delivery timeframes. CSTMR does just that!”
Dawn Horner, EVP of Retail Banking
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We know the banking industry and financial services, and the challenges marketers and CEOs face. CSTMR helps banks build, launch and grow marketing programs and campaigns to help them increase loans, deposits, and enhance their brand in the communities they serve.
We develop long-term relationships with our client – relationships that have allowed us to develop a deep understanding of what drives community banks’ business, the types of consumers and businesses they serve, the products and services they provide, and their efforts to develop positive and long-lasting relationships within the community.
“One of the biggest things that I would recommend CSTMR for, is not just working with us but working with a lot of our other vendors. The fact that CSTMR sits in on different meetings with different vendors means that we are able to close the loops that we might have trouble closing on our own.”
Jarrod Gerhardt, CMO
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A proven plan for banks
These insights are the foundation for building successful marketing programs and efforts for small and medium-sized banks. Our process follows a proven formula:
- Define your marketing direction through analysis and strategy.
- Build the marketing foundation and tools to enact that strategy.
- Execute your plan for sustained growth.
For some clients, we build marketing programs from the ground up. For others, we step in to help assess current efforts and see where and how we can help improve results. Either way, it’s all about growth.
Ready to start growing your bank’s deposits and loans?
