Attract new customers, build trust and awareness, and engage them to maximize your fintech company’s growth
Competing and winning in the already crowded Fintech industry is challenging. You’re competing for share-of-wallet (and mind) with other FinTech companies, as well as established financial institutions. These institutions benefit from big brand recognition, trust and what seems like unlimited budgets. So, how do you compete?
“The team at CSTMR consistently exceeds my expectations on design/UX creativity and turn around time. They have helped to mature our brand into something unique, relevant and recognizable. As a startup, we love that CSTMR can switch gears quickly, even mid-project, and easily fit in as an extension to our team. I recommend working with them – they are always professional and seemingly always available when we need them.”
Nichole Mace, SVP,
Product & Customer Experience at Quilt
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To win in this rapid growth market, you need a solid marketing strategy and plan that asserts your company as a viable (and better) option, clearly and concisely states your value proposition, differentiates your brand, builds trust, and helps you grab market share.
“…they’ve helped us both execute the programs we’ve wanted to more quickly and develop better ones, as well as uncover new programs that we wouldn’t have otherwise known ourselves. I would recommend them to any company that is looking to grow.”
Gregg Ott, CMO at Nav
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So, in such a crowded market, how do you accomplish this? How do you convince a new prospect to trust in your new, service or solution? How do you get your message and your brand to stand out? How will you gain the advantage in today’s market?
You are already disrupting the market. So should your marketing!
FinTech companies who are properly leveraging digital marketing are engaging and building brand awareness and differentiating themselves in meaningful ways.
You don’t need an unlimited budget to make an impact – just a solid, proven marketing strategy and execution that differentiates your company and strategically places your message in front of your audience in the right channels at the most optimal times. The right digital marketing strategy properly executed allows your message to be omnipresent, catching customers and potential customers at the right point in the evaluation and purchase cycle.
Are you ready to reach new customers and challenge the business models of legacy financial services? Ready to develop a plan to compete in this market … and grow?
CSTMR’s process follows a proven formula:
- Plan & Build – Define your marketing strategy and lay the foundation.
- Launch – One-time implementations and setup to implement the marketing strategy.
- Grow – Your plan for sustained growth.
For some clients, we build marketing programs from the ground up. For others, we step in to help assess current efforts and see where and how we can help improve results. Either way, it’s all about your companies growth.
