Our Marketing Strategy services include:
Strategic marketing foundation and plan
Customer acquisition & advertising strategy
Content marketing strategy
Social media strategy
Effective Marketing & Advertising Begins with Thoughtful Strategy
You have a great product or service that addresses a pressing need in the market. You might’ve even deployed a few marketing tactics to get your message out there. But without a thoughtful, well researched marketing strategy, even the best efforts can fall short of reaching and engaging your audience.
Forget everything you learned in business school (okay, not everything; that stuff about accounting is pretty important.). But all of the “best practices” in marketing? That’s just a starting point — and often code for being like everyone else.
And your business isn’t like any other. It’s yours, with a unique value proposition and solution. Built for your specific customer set. And your marketing and advertising should follow suit.
Here at CSTMR, we start every engagement with a bit of Discovery. Uncovering everything we can about your business, your customers, your competitors, and the market you serve. At the end of this Plan phase, we don’t just want to be familiar with your company, we want to know it inside-out. We refer to this as your Strategic Foundation – the basis from which all our work will flow. This includes defining the fundamentals of your business and marketing goals, as well as your value, audience, and more.
Once the foundation is defined, we can make well-informed marketing recommendations for your overall strategy. Depending on your needs, these might include strategic elements such as:
- Brand positioning
- Audience persona development
- Acquisition channels
- Website SEO
- Website UX and message
- Content marketing
- Social media
- Visual design style
…and much more.
Our experience working across early-stage, emerging, and established fintech and financial companies, community banks, credit unions, and other industry players means we know this territory, the customers, and what makes them click. We’ll spend our time focused on what makes you unique and why your customers should seek you out over the competition—not brushing up on industry jargon.