Effective marketing starts with a thoughtful strategy – a roadmap to achieve your business goals. It provides the direction to activate powerful brand and revenue growth.
The strategies and tactics we develop are agile plans, created to be optimized and refined based on your business goals, ongoing performance metrics, and data.
Digital Marketing Strategy
The marketing strategy and plan serve as the foundation and are tightly woven through every aspect of your marketing execution. A deep analysis of your business, customers, and market allow us to craft a powerful positioning and messaging framework for all your marketing content, assets and communications. We generate detailed buyer personas documenting your prospects’ pains, motivations and goals that enable our marketing tactics to resonate with and motivate your audience. We align these with the value propositions and benefits of your services and/or products to create fit and appeal.
- Marketing Strategy and Plan
- Persona Development
- Positioning and Messaging
- Traffic and Acquisition Strategy
- UX, Design and Technical Strategy
- Analytics, Tracking, and Reporting
Traffic & Acquisition Strategy
Our strategic approach to SEO flows through our messaging, content, design and technical work in order to boost relevant traffic, build demand and awareness, and generate quality leads. A comprehensive content strategy maps to the marketing framework and value of the services and products. Our paid media strategy determines the most relevant and worthwhile channels to reach your audience, and a testing plan that drives traffic and conversions in the most efficient and effective way. In addition, we develop action plans for many other channels, including email marketing, social media, referral programs, account-based marketing, and more.
UX and Design Strategy
We weave in UX and design strategy to build compelling and clear experiences for your audience that follow and reinforce the marketing framework. Simplicity and quick understanding are key considerations as we craft and build websites, apps, digital SaaS products, and campaign materials. And when needed, we work with you to craft a development blueprint to lay out the technical strategy of how best to approach complex projects and integrations.
Analytics & Data Strategy
Finally, in the digital world, data is power. Analytics transforms data into actionable business insights to make faster and better decisions, drive marketing ROI, glean strategic insights, and improve marketing performance.
See it in Action:
- Learn how we developed a positioning strategy for Tradestops – data-driven investing tools platform
- Learn how we created a messaging and positioning strategy for Clarkston State Bank – a regional bank.
Are you ready to reach new customers and challenge competitors? Ready to develop a plan to compete in this market … and grow?
CSTMR’s process follows a proven formula:
- Plan & Build – Define your marketing strategy and lay the foundation.
- Launch – One-time implementations and setup to implement the marketing strategy.
- Grow – Your plan for sustained growth.
For some clients, we build marketing programs from the ground up. For others, we step in to help assess current efforts and see where and how we can help improve results. Either way, it’s all about your companies growth.