Move beyond mediocre with brand strategy that packs a wallop.

Thoughtful, unique brand strategy that gives you an advantage in financial services.

Don’t be a copycat. It’s not memorable or interesting to your audience, and less effective at getting you to your goals. Instead, build a fintech / financial brand that signals a unique value and irresistible promise – compelling people to believe in you.

Our Brand Strategy services include:

Research & Discovery

Value Definition

Market Analysis and Positioning

Audience Analysis and Messaging

Competitive Analysis

Brand Differentiation

Brand Architecture

Brand Identity Systems & Guidelines

Rollout and Go-to-market Strategy

Your branding can be an elusive, hard-to-nail-down asset. It sometimes feels less tangible than your products or services, but ultimately can be more powerful at scaling your business than both combined. The strongest financial services brands of today maintain the tightest grip on their sector, and the highest market share. The positive perception of their company brand by their audience propels them above the rest of the market.

I’m so happy with the logo. I don’t foresee us ever wanting to change it. It represents our brand more than what I could’ve hoped for.

Shelia Darby
Managing Director, BizWorth

Our job is to help you optimize your brand marketing by crafting and refining a brand strategy for the fintech and financial services world. This goes beyond short-term campaigns. This is about telling your organization’s story, finding your true fans and giving them a reason to believe in your promise, and cementing your impact in the industry. How you are perceived, both externally and internally, defines your brand – so let’s craft that perception (and reality) to be exactly what you want it to be. That’s our aim at CSTMR. 

Marketing strategy is at the center of everything we do, and brand strategy is a key component of that. It’s both your vision and north star. Once we’ve established your unique strategy, we’ll know what KPIs to focus on and what messages to push through marketing programs and advertising campaigns, content to create, customer emails to send, social content to share, and much, much more. Your strategy is what sets a path for your long-term growth, and we’re here to help you make that happen.

Looking to grow, optimize, or launch your financial services marketing?

Marketing insights, news, and strategy from the CSTMR Team.

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.