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Finsights Blog

Expert insights for fintech and financial services marketing
  • News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.
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  • Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.
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Jack Macy
  • Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!
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Romina Gómez

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  • Fintech, Marketing, Strategy

Fintech Customer Acquisition Strategies for Consistent Growth

Customer acquisition is the process of getting new customers. For fintechs looking to stand out, developing a customer acquisition strategy is critical. Here’s how.
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Rory Holland
  • Fintech, Marketing, Strategy

Fintech Content Marketing: Strategies, Trends, and Best Practices

Are you a fintech looking to better connect with your target market while driving brand awareness and visibility? Discover the power of content marketing.
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Brendan Bresnahan
  • Advertising, Marketing, Strategy

The Full Potential of Brand: Value and Opportunity

A brand, if properly developed, can be a dynamic force. Read this article and learn how CSTMR approaches brand (and rebrand) development with fintechs.
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Jack Macy
  • Marketing, News, Strategy

Mastering Digital Marketing Strategies for Banks

Explore how digital marketing for banks can transform customer engagement and drive growth. Learn strategies for SEO, social media, and more.
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Rory Holland
  • Fintech, News, Strategy

Will Fintech and Legacy Banking One Day Merge?

Read this article and discover CSTMR CEO Rory Holland’s thoughts on the “merger” of fintech and legacy banking. Spoiler alert: it’s happening.
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Rory Holland
  • News

CSTMR Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024

CSTMR Fintech Marketing named among best workplaces in the U.S.
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Rory Holland
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Mighty Finsights Podcast Latest Episodes

Episode 27
Interview with Alex McLeod of Parlay Finance: Small Business Owners Deserve Better than Generic AI Solutions
Rory Holland and Alex McLeod discuss the ways that banks can use AI to simplify the lending process for small business owners.
  • 46 mins
Episode 26
Interview with Allan Rayson of Finov8r: Creating Change from Outside and Inside the Bank
Rory Holland and Allan Rayson discuss how banking needs to change if it’s going to survive the next era of finance and technology.
  • 35 min 29 sec
Episode 25
Interview with John Erik Metcalf of Upgraded: How Fintech Is Allowing a Retail Brand to Refurbish the Circular Economy
John Erik Metcalf of Upgraded joins Rory Holland to discuss how fintech makes MacBooks accessible, refurbishes tech, and supports a circular economy.
  • 33 min
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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.