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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

From Keywords to Discovery: The New Rules of AI in Performance Marketing

The keyword era is sharing power with AI recommendation engines. Discover how the five new rules of AI in performance marketing help financial brands feed better signals to platforms, shift from explicit to inferred intent, and use creative assets as the ultimate optimization engine.
Read on
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
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Rory Holland
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
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Brendan Bresnahan

Latest Posts

Search
  • Design

The Art of Blog Images: Strategy, Psychology, and Common Pitfalls 

Blog images are more important than they seem. In fact, they’re strategic tools that captivate audiences and drive new conversions.
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Dan Ocock
  • News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.
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Rory Holland
  • Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.
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Jack Macy
  • Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!
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Romina Gómez
  • Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Marketing, Strategy

Technical SEO: How to Improve Your Website’s Performance

Technical SEO can be intimidating to fintechs trying to improve their website’s performance. In this article, we cover what you need to know.
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Romina Gómez
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Mighty Finsights Podcast Latest Episodes

Episode 42
Interview with Dori Yona: Recycling Failed Businesses into New Opportunities
How a founder turned a dark board meeting into a mission to build clean endings for startups.
  • 49 min
Episode 41
Interview with Charles Rosenblatt: The Javelin Thrower’s Guide to Building a Fintech Career
Why staying close to the operational details is the ultimate secret weapon for scaling fintechs.
  • 55 min
Episode 40
Interview with Colton Pond: The War Fintech Didn’t Win
Why your work ethic is the only thing you can truly control in a world of AI and identity risk.
  • 48 min
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.