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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Read on
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
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Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
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Dan Ocock

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  • News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.
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Rory Holland
  • Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.
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Jack Macy
  • Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!
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Romina Gómez
  • Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.
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Brendan Bresnahan
  • Marketing, Strategy

Technical SEO: How to Improve Your Website’s Performance

Technical SEO can be intimidating to fintechs trying to improve their website’s performance. In this article, we cover what you need to know.
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Romina Gómez
  • Marketing, Strategy

Search Intent in SEO: Deliver Value and Build Trust

The secret sauce in any SEO strategy is understanding search intent. In this article we show you what it means, and how to leverage it.
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Romina Gómez
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Mighty Finsights Podcast Latest Episodes

Episode 31
Interview with Mike Nellis of Austin Community Foundation: How Community Foundations Can Restore Trust in Philanthropy
Rory Holland and Mike Nellis on the generational wealth transfer, trust-based giving, and the future of philanthropy.
  • 60 min
Episode cover image with a portrait of Jason Henrichs
Episode 30
Interview with Jason Henrichs of Alloy Labs: Why Brand Differentiation Is the Vital Strategy for Community Banks and Credit Unions
Rory Holland and Jason Henrichs discuss building trust, the future of BaaS, and why community banks must innovate.
  • 1 hr 5 min
Episode 29
Interview with Alex Bates of Dark Rock Cybersecurity: Using SOC 2 to Enhance Your Business, Not Just Manage Risk
Rory Holland, Jack Macy and Alex Bates reflect on CSTMR’s journey to achieving SOC 2 compliance and how it’s helped strengthen the organization.
  • 39 min
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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.