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Finsights Blog

Expert insights for fintech and financial services marketing

Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.

Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.

Brendan Bresnahan

Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.

Dan Ocock

Latest Posts

News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.

Rory Holland

Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.

Jack Macy

Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!

Romina Gómez

Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.

Brendan Bresnahan

Marketing, Strategy

Technical SEO: How to Improve Your Website’s Performance

Technical SEO can be intimidating to fintechs trying to improve their website’s performance. In this article, we cover what you need to know.

Romina Gómez

Marketing, Strategy

Search Intent in SEO: Deliver Value and Build Trust

The secret sauce in any SEO strategy is understanding search intent. In this article we show you what it means, and how to leverage it.

Romina Gómez

Mighty Finsights Podcast Latest Episodes

Episode 36

Rory Holland and Jack Macy: A Conversation about Choosing the Right Agency and Partnering for the Long Haul

A masterclass for financial leaders on selecting the right marketing agency and building for growth.

March 4, 2026
36 min

Episode 35

Interview with Levi King: The “Brutal” Feedback That Saved Me

Levi King on building Nav, raising $100M, and the power of authentic, vulnerable leadership.

February 18, 2026
57 min

Episode 34

Interview with Joey Bouchard: The Insurance Industry Needed a ‘Human+’ Model

Joey Bouchard talks with Rory Holland about dating in NYC, running triathlons, and humanizing the insurance industry.

February 4, 2026
60 min

Ready to build your brand into something better?

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