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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

Moving up the Trust Ladder: From Zero Moment of Truth to Conversion

Find out how CSTMR helps financial brands build trust faster at the Zero Moment of Truth (ZMOT), turning discovery into lasting customer relationships.
Read on
  • Strategy

From Keywords to Discovery: The New Rules of AI in Performance Marketing

The keyword era is sharing power with AI recommendation engines. Discover how the five new rules of AI in performance marketing help financial brands feed better signals to platforms, shift from explicit to inferred intent, and use creative assets as the ultimate optimization engine.
Picture of Sofia Cartasegna
Sofia Cartasegna
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
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Rory Holland

Latest Posts

Search
  • Strategy

Moving up the Trust Ladder: From Zero Moment of Truth to Conversion

Find out how CSTMR helps financial brands build trust faster at the Zero Moment of Truth (ZMOT), turning discovery into lasting customer relationships.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Strategy

From Keywords to Discovery: The New Rules of AI in Performance Marketing

The keyword era is sharing power with AI recommendation engines. Discover how the five new rules of AI in performance marketing help financial brands feed better signals to platforms, shift from explicit to inferred intent, and use creative assets as the ultimate optimization engine.
Picture of Sofia Cartasegna
Sofia Cartasegna
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Picture of Rory Holland
Rory Holland
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
Picture of Dan Ocock
Dan Ocock
  • Marketing

Content Curation: An Overview for Financial Services

Want to stay top-of-mind and reduce the burden of creating original content? Read this article and discover the power of content curation.
Picture of Whitney Wingerd
Whitney Wingerd
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Mighty Finsights Podcast Latest Episodes

Episode 45
The CSTMR Team Unpacks Google’s Guidance on AI Search and Building Brand Authority
The CSTMR team explores Google's AI search guidance and the shift to Discovery Optimization.
  • 40 min
Episode 44
Interview with Alex Preece: Surviving the Horror of Startup Bankruptcy and Welfare
Alex Preece shares how military discipline and early failures built a global fintech platform.
  • 1 hr
Episode 43
Interview with Mary Ann Miller: What We Promised the Queen of England
Why establishing authentic consumer trust is the critical crossroad for modern digital security.
  • 53
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.