In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their current marketing efforts to capture the hearts and wallets of their target customers?
Our team at CSTMR would like to wish you a very happy holiday and a prosperous new year!
In the spirit of the holiday season, we’d like to leave you with a holiday tale, written by our friend and colleague Josh Wendroff at Seedpay.
T’was the Night Before Fintech Christmas…
With the start of Q4, it’s time to start examining and planning your marketing strategies for 2019. With the ever-changing market landscape, it’s more important than ever to keep current on the emerging 2019 digital marketing trends. As I look ahead there is one main theme I see weaving through all the other trends that are popping up. Authenticity. To win customers hearts and share of wallet brands and marketers to commit themselves to transparency and authenticity in all that they do.
As consumers are becoming more and more distrusting of advertising and marketing honesty is becoming critical for brands. From staying true to your brand, remaining clear, direct and calm, embracing open two-way communication both positive and critical on public forums, to developing a more human voice—transparency and authenticity need to be part of your strategy.
The three emerging 2019 digital marketing trends are nothing new. However, it’s the way they’re emerging, build off each other, the market and growing technology that makes them especially salient this coming year. And authenticity weaves its way through each and every one.
At CSTMR this is nothing new. We put the customer at the heart of everything we do. You’re probably thinking this isn’t a new concept too. Personalization in marketing has been around for a while now. But now it is so much more than Hello, <<name>>. With all the new data there is much more targeting available to us.
1) The latest financial marketing ideas, actionable insights and networking with peers!
The Forum 2018 brings specialists in banking, financial services, digital marketing and design explaining the “how to,” not just “why you should” — three straight days loaded with strategy sessions, killer keynotes, and in-depth workshops. The Forum 2018 Agenda.
2) Learn from the best in the business.
No one goes to a conference to listen to a bunch of consultants make sales pitches. Which is precisely what makes The Financial Brand Forum different. Our speakers never “sell from the stage.” When we build our agenda, we look for one thing only: the smartest teachers we can find — period. The Forum 2018’s world-class lineup includes speakers including, Guy Kawasaki, Randi Zuckerberg,
Post a selfie or groupie on Twitter with hashtag #iamFintastic during the 2018 Fintech Luminaries VIP Reception to support Fintech innovation. The post with the most likes + shares will win a special Fintech VIP Prize Package.
• Post a selfie on Twitter, hashtag #iamFintastic
• The posts with the most likes + shares during the event wins
• 5 total winners selected
• $25 Starbucks gift card
• Free Digital Strategy Session with CSTMR ($500 value)
• Special edition #iamFintastic t-shirt
Ready to discuss digital marketing strategies to help your Fintech or financial company grow? If so, set up some time to talk!
#iamfintastic #fintech #fintechmarketing
SXSW is back for 2018 with more FinTech and financial services events and programming than ever before.
With so much to do, see and experience at SXSW and the Fintech events, the CSTMR team has done some research and put together a FinTech round-up to help guide you and make the best of this year’s events.
We will be co-hosting the 2nd annual FinTech Luminaires VIP Party an exclusive, private VIP FinTech event during SXSW.
If you’d like to join us, please submit your request to attend.
March 9th
DUAL: Become a Machine Learning Expert in Under an Hour 11:00 – 12:00 pm
We’ve accelerated growth for Fintech and financial service companies at all stages of growth.
Whether it’s a humble startup, recently nourished with their first investment, or a blue-chip brand looking for exponential growth, both will likely hit a wall at some point. That’s usually when our phone rings looking for help.
Assessing the competition’s marketing efforts can be a heartbreaker. You know you need to establish/re-establish yourself but you don’t have the staff or expertise to pull off what you want to achieve.
When filling your sales pipeline and meeting conversion goals cause you to let out a “BIG SIGH! It’s equally heartbreaking to tinker with website copy, email marketing, paid advertising,
Having been personally involved in crafting Finovate pitches and having seen many dozen more, I know how exhilarating and scary it can be. You’re putting it out there, trying to communicate all of your hard work and vision to a room full of fintech practitioners, partners and investors (don’t forget the investors!), to tell them that you are the next big thing in financial services — all in seven minutes.
If just the thought of it makes you break out in a cold sweat, here are five tips to remember that might help you prepare for your big moment in the spotlight:
FinovateSpring is just two weeks away, and today, announced the full presenter roster for FinovateSpring 2017. A solid list of more than 60 companies presenting with over 400 minutes of fintech innovation being presented over the two-day conference.
Finovate has also put together a great guide with an inside look into the presenting companies and their innovations, check out sneak peek blog series for more details.
If you plan to attend or just want to talk fintech marketing, send us a note so we can connect.
