CSTMR

Why You Shouldn’t Cut Marketing During An Unpredictable (COVID-19) Economy [VIDEO]

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Marketing through unpredictable

During economic uncertainty, it’s essential that your fintech or financial services company continues marketing. Right now, your customers need your services more than ever. In an economy like this, people are worried about their jobs, savings, and the future.

They need a financial partner to reach out and guide them through this. They need you.

Many businesses pull back on marketing spend during an unpredictable economy to cut costs and depending on your unique circumstance, that may make sense for you, too. But let’s look at history. During past periods of uncertainty, brands that kept marketing saw increased sales and bounced back faster once the economy recovered. 

People may be buying less right now, but demand will return. This is why it’s more important than ever for you to continue communicating. You want to be top-of-mind for your customers when they’re ready to buy again. 

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Lending in the New, Wild World of COVID-19 and the CARES Act

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Over the past month, there have been numerous conversations about the impact of COVID-19 sending the global economy into a recession. As more and more “shelter in place” orders are issued across the country, small businesses (especially those in the hospitality industry), are struggling to stay afloat. 

According to a new Goldman Sachs survey, 96% of small businesses say that they have already been impacted by COVID-19. As an end to the shutdowns still remain unclear, many businesses are finding it difficult to pay their loans. 

As for the employees at these businesses, several have been laid off and are worried about how they’ll make it through these tough times. According to the Bureau of Labor Statistics, 16.82 million people worked in the leisure and hospitality industry in January 2020. The Labor Department recently reported that more 6.6 million people filed new unemployment claims during the week of March 23,

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3 Fintech Marketing Trends to Watch in 2020

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Before exploring the 2020 marketing trends that we’re following in the new year, let’s take a quick walk down memory lane and our journey together through 2019. 

First, we recognized how the rules of fintech marketing have changed. Rather than rely on face-to-face interactions to establish trust, we’re faced with the challenge of building rapport with an online-only audience. This particular realization led us to what would become the two most important tenants to 2019 fintech marketing:

    1. Customer-centricity: Keeping the customer’s viewpoint and ultimate wellbeing at the center of everything a company does.
    2. Brand authenticity: How customers perceive a company to be faithful to itself, honest with its customers, caring and responsible, and able to support its customers so they can be true to themselves. 

Having defined and analyzed the concepts of customer-centricity and brand authenticity,

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Happy holidays from all of us here at CSTMR!

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Happy holidays from all of us here at CSTMR. For those of you who have been following along, you might remember a holiday video we shared last year starring our CEO himself, Rory Holland. If you missed it, don’t worry! Follow this link to watch “Twas the Night Before Fintech Christmas” ( trust us, you don’t want to miss this!). 

We had so much fun spreading fintech holiday cheer that we’ve decided to make it an annual end-of-year tradition here at CSTMR. 

Without further ado, please enjoy this original holiday jingle recited by our fearless leader, Rory.

CSTMR the Fintech Marketers: An Ode to Fintech Startups

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Use CSR to Build Trust for Your Fintech & Financial Brand

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Corporate Social Responsibility

December is the official month of giving, and what better way to celebrate than to extend our generosity beyond the presents we wrap and place under the tree, and the donations of time and money that we place with our favorite personal charities.

That’s right, today we’re talking about the importance of corporate social responsibility (CSR) and the impact it can have on your company and brand. If this term isn’t already part of your company-wide lexicon, it should be. Because while it may sound like a trendy buzzword, it’s anything but—especially for those operating in the fintech and financial services space. 

But first…what is corporate social responsibility?

Whether or not you’re familiar with the term, the definition of corporate social responsibility bears repeating. So here it is:

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself,

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Part 3: How to Nurture Leads through your Marketing Funnel

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Marketing Funnel

In our final Fintech Startup to Success blog post, we’re taking an in-depth look at how to nurture leads through the marketing funnel, and ultimately, win their business.

Nurture Leads into Relationships

As a fintech startup, not only will you need to generate leads, you’ll need to build brand awareness. And as important as it is to get your logo and message to the masses, it’s even more important to build rapport and trust with your customers. 

Collecting a long list of leads may impress investors, but it’s not enough to generate sales. In a previous post, we shared that fully engaged customers will exhibit more than 50% more revenue and sales than disengaged customers. 

But what does that have to do with building relationships and generating revenue? As it turns out—everything!

An effective sales team can fill the funnel with the most qualified leads,

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Fintech Startup Marketing: The First Stop on Your Journey to Success

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Fintech startup marketing buyer personas

The fintech industry has ignited and transformed the entire way money moves. With more than 12,000 fintech startups currently vying for their corner of the $112B market, the journey to go from a fledgling startup to a thriving business has never been more challenging. 

In fact, it’s estimated that only 38% of all startups will make it past their fourth year – a sobering statistic. 82% cited cash flow problems as the reason, while 42% reported no market need, and 19% claimed they were simply outcompeted. 

As dissimilar as these reasons may seem, they are all connected to one overarching theme: marketing. Or, more accurately, a lack of good marketing. 

As an entrepreneur, it’s easy to get caught up in the excitement of your new product or service. No one believes in it more than you do,

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The Roadmap to Fintech Success: 4 Tips for Your Fintech Startup

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fintech startups

The global fintech market size reached $111.8 billion in 2018, a staggering growth of 120% in one single year. 5,779 fintech startups were introduced in February 2019—and that was just in the Americas. Once you wrap your head around that number, combine it with the countless companies that are already established in the space, and the well-known traditional financial organizations throwing their hat in the fintech ring. 

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Part 3: The State of Fintech Marketing – From Interaction to Engagement

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State of Fintech Marketing Interaction to Engagement

Welcome to the third and final installment of our series, The State of Fintech Marketing in 2019 and Beyond. While we may be wrapping up our conversation about brand authenticity and customer-centricity in our series, this theme will continue to be an ongoing and important theme here at CSTMR. Today, we’ll specifically address how fintech companies can leverage both authenticity and customer-centricity to connect with their audience and build loyalty in a virtual, highly competitive market.

In Part 1, we identified three key metrics to help measure brand authenticity in fintech marketing: interaction, engagement, and participation. In Part 2 of the series, we took a deeper look at the first metric, interaction—or the place where the relationship between your brand and target customer begins.

As a surface-level glimpse into an audience’s perception of your brand,

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CSTMR Celebrates Growth of Fintech at 2019 Fintech Luminaries at SXSW

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Fintech is an industry born out of a series of sparks of ideas that have ignited and disrupted the entire way money moves. Fintech Luminaries, an exclusive VIP event held annually ahead of the world-renowned South by Southwest (SXSW), honors the fintech companies responsible for transforming the financial services world for the better.

As an agency on a mission to help fintech companies build brands and grow through purpose-driven marketing strategies, CSTMR was honored to be one of this year’s sponsors for the FinTech Luminaries event in Austin on the evening of March 9. Our team met with industry leaders—including CEOs, founders, and executives—who are playing an integral role in the future of fintech.

Expected to experience a CAGR of 74.16% between 2019-2025, fintech is one of the most influential and fastest growing sectors in financial services history. To be in the presence of so many influential members of the fintech community was as educational as it was humbling.

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