Before exploring the 2020 marketing trends that we’re following in the new year, let’s take a quick walk down memory lane and our journey together through 2019.
First, we recognized how the rules of fintech marketing have changed. Rather than rely on face-to-face interactions to establish trust, we’re faced with the challenge of building rapport with an online-only audience. This particular realization led us to what would become the two most important tenants to 2019 fintech marketing:
- Customer-centricity: Keeping the customer’s viewpoint and ultimate wellbeing at the center of everything a company does.
- Brand authenticity: How customers perceive a company to be faithful to itself, honest with its customers, caring and responsible, and able to support its customers so they can be true to themselves.
Having defined and analyzed the concepts of customer-centricity and brand authenticity,