SEO for Financial Services & Fintech

Outrank Your Competition Organically

Search Engine Optimization is more than just a list of keywords. A deep, consistent, and holistic approach to SEO provides your company with foundational marketing channel performance that financial services and fintech businesses depend on. Based on search engine insights and technical market analysis, our SEO strategists conduct extensive audits and build custom SEO roadmaps around our findings and best practices — to help search engines understand the value of your website and domain.

A Comprehensive Approach to SEO for Financial Services 

Together, our SEO, UX design, content marketing, and technology teams work to design a long-term organic search plan and then execute on those recommendations to support your digital marketing campaigns and growth. Working in tandem allows us to identify key areas of organic search opportunity, tackle technical issues as they arise, and produce the assets and content needed to rank higher.

Above all, truly effective SEO doesn’t stop after the first or second round of optimization – it needs to be consistently managed as the competition and search engine algorithms shift over time. CSTMR continually monitors and evaluates results, and hone our recommendations based on the ever-evolving metrics used by search engines. Our SEO experts can tailor your strategy to fit specific nichés, localized targets, and more.

Learn more about what makes our SEO services an effective and integrated part of your fintech or financial services brand, that anchors your marketing growth engine.

Connect with Us to Discuss Your SEO Growth

SEO Challenges for Financial Services

Navigating SEO for financial services comes with unique challenges:

• Strict regulatory compliance to ensure SEO strategies meet the complex regulations of the financial services industry.
• Considering Your Money, Your Life (YMYL) the requirement for websites to possess authoritative reputations when discussing sensitive topics such as financial decision-making.

How Our Financial SEO Services Drive Growth

SEO Audits

SEO audits are the backbone that informs our SEO strategy for financial websites and domains. The audit allows our team to analyze, diagnose, and optimize the financial services websites of our clients – to determine what is working and what issues need fixing.

At CSTMR, we perform technical audits and ongoing maintenance to keep websites ranking well and traffic growing. We identify and fix issues to ensure optimal performance and compliance based on search engine guidelines.

This way, your financial service company stays competitive and visible in search results, and your organic traffic becomes a cornerstone of your growth.

Keyword Strategy & Research

We identify high-value keywords that attract your desired audience by analyzing search engine results pages and market trends.

Our team continuously refines keyword strategies based on performance data and evolving market conditions. We integrate these keywords seamlessly into your digital marketing strategy to maximize impact.

These steps aim to ensure your brand ranks high, reaches the right audience, and supports sustained growth in the financial services sector.

Content Marketing for Financial Services

Our content marketing approach focuses on developing a robust content strategy that encompasses TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) content. This ensures we address the needs of potential customers at every stage of their decision-making process.

To enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), we create high-quality, informative, and engaging content that audiences value and want to read – not cookie-cutter, AI-generated content. This is what Google values – great content that answers search engine users’ questions and needs. And by understanding our audience, their motivations, and their pain points, we can deliver SEO content that resonates and drives results.

Ultimately, our goal is to position your financial services brand as a trusted authority in the industry.

Link Building Strategies

Our approach to building high-quality backlinks in the financial sector is straightforward. We earn links from authoritative and relevant industry sites to boost your website’s domain authority and improve your search rankings.

Our methods ensure long-term growth and authority in the finance sector.

Analytics & Reporting

We provide comprehensive analytics and reporting. Our team tracks and measures SEO performance, and based on insights we adjust strategies to improve results.

In our analytics process, transparency is key; we offer regular updates to keep clients informed of progress with detailed reports that highlight successes and areas for improvement, ensuring your SEO efforts are always on the right track.

Local SEO Services for Finance

Local SEO strategies are vital for financial services firms, especially those with physical branches or a precise geographical focus.

Optimizing Google Business Profile listings increases visibility in local search results. And by following strategies to obtain a variety of local citations, we can enhance your company’s credibility in the eyes of search engines and searchers.

Creating localized content connects directly with your target audience, including blog articles, services pages, and community engagement posts. Our SEO efforts focus on these elements to ensure that financial companies and firms rank highly locally, attracting more clients directly to you.

Regulatory Compliance in SEO

At CSTMR, we also prioritize regulatory compliance in SEO for finance. Our knowledge of industry standards guides all SEO activities to align with regulations, safeguarding your financial services company from potential legal issues. 

Our strategies are designed to meet industry regulations like GDPR and FINRA, ensuring your SEO efforts are both effective and legally sound.