Our Branding services include:
- Brand Equity Score
- Brand Analysis
- Market & Audience Analysis
- Competitive Analysis
- Brand Themes
- Archetypes and Characteristics
- Brand Model
- Core Message and Examples
- Visual Identity & Style
- Brand Visual Style Guide
- Brand Management Portal
- Rollout and GTM Strategy
The Importance of Strong Financial Services Branding
Your branding can be an elusive, hard-to-nail-down asset. It sometimes feels less tangible than your products or services, but ultimately can be more powerful at scaling your business than both combined.
The strongest financial services brands of today maintain the tightest grip on their sector, and the highest market share. The positive perception of their company brand by their audience propels them above the rest of the market.
"This new brand look, feel, and laser-focused messaging really sets the stage for our sales team to succeed."
Robert Meyer
CMO, AccessOne
A Trusted and Proven Branding Process
Our job is to help you optimize your brand marketing by crafting and refining a brand strategy for the fintech and financial services world. This goes beyond short-term campaigns. This is about telling your organization’s story, finding your true fans and giving them a reason to believe in your promise, and cementing your impact in the industry. How you are perceived, both externally and internally, defines your brand – so let’s craft that perception (and reality) to be exactly what you want it to be for long-term growth. That’s our aim at CSTMR.
The comprehensive brand models that we build for our clients position them to grow by creating internal team focus that moves arm-in-arm with a clear, compelling, and unique external presence. The brand models we develop take into account everything we discover about your business, audience, competitors, and themes, and typically include:
- Positioning Statement
- Mission
- Brand Promise
- Brand Values
- Style & Characteristics
- Tone & Voice
- Core Message
The brand strategy is then brought to life through a messaging platform and visual identity system that are grounded in the tenets of the model. This stage of our process typically includes:
- Messaging Concepts
- Logo
- Tagline
- Color
- Typography
- Imagery & Photography
- Graphics, Iconography, & Patterns
- Visual Style Guide
Marketing strategy is at the center of everything we do, and branding is the cornerstone of it. It’s both your vision and north star. Once we’ve established your unique strategy, we’ll know what KPIs to focus on and what messages to push through marketing programs and advertising campaigns. We identify what content to create, customer emails to send, social media content to share, and much more.
Your strategy is what sets a path for your long-term growth, and we’re here to help you make that happen.
