Attract, educate and increase memberships, loans and deposits by leveraging proper digital channels.
Credit unions face several challenges today, like the ever increasing non-traditional fintech services available to today’s consumer. How are you competing with changing consumer banking and lending habits? How are you attracting younger members?
On top of changing habits, consumers don’t always fully understand the difference between a bank and a credit union, leaving credit unions with the need to market themselves effectively and to educate their audience. How do you differentiate yourselves from a traditional bank, or other credit unions for that matter?
Additionally, credit unions by nature are often local to a community or membership organization which can seem like a challenge when it comes to competing with the big banks and national credit unions. Are you positioning your credit union properly to compete? Are you benefitting from being part of the community? Are you gaining local attention, memberships, loans and deposits?
Grow your credit union trifecta – membership, loans and relationships
Credit unions who want to compete need to embrace digital marketing to turn these challenges into wins. Consumers can leverage digital channels in seconds to find the lowest loan rate. By providing education online on financial services, prospects and consumers are engaging, gaining value and building trust with your brand. Once you engage you are able to continue the conversation. Digital marketing will allow your credit union’s message to be omnipresent, catching members and potential members at the right point in the purchase cycle.
Our in-depth knowledge of community credit unions allows us to turn these challenges into advantages. Our creative marketing provides credit unions the same opportunities to meet their marketing objectives as big banks and larger financial institutions. Our rich background in financial services allow us to employ an effective digital marketing strategy with knowledge of everything from privacy laws to SEO to selecting the right platforms for your member base.
Ready to start growing your credit union’s deposits and loans?
CSTMR is a digital marketing agency that helps credit unions build, launch and grow marketing programs and campaigns that aim to increase loans, memberships, deposits, and enhance their brand in the communities they serve.
Our process follows a proven formula:
- Plan & Build – Define your marketing strategy and lay the foundation.
- Launch – One-time implementations and setup to implement the marketing strategy.
- Grow – Your plan for sustained growth.
For some clients, we build marketing programs from the ground up. For others, we step in to help assess current efforts and see where and how we can help improve results. Either way, it’s all about growth.