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Finsights Blog

Expert insights for fintech and financial services marketing

Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.

Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.

Brendan Bresnahan

Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.

Dan Ocock

Latest Posts

Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.

Rory Holland

Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.

Brendan Bresnahan

Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.

Dan Ocock

Marketing

Content Curation: An Overview for Financial Services

Want to stay top-of-mind and reduce the burden of creating original content? Read this article and discover the power of content curation.

Whitney Wingerd

Marketing

Digital Marketing Defined: A to Z Glossary

From brand to performance, strategy to storytelling—explore the essential terms and concepts behind modern digital marketing with CSTMR’s glossary.

Brendan Bresnahan

Design

The Art of Blog Images: Strategy, Psychology, and Common Pitfalls

Blog images are more important than they seem. In fact, they’re strategic tools that captivate audiences and drive new conversions.

Dan Ocock

Mighty Finsights Podcast Latest Episodes

Episode 34

Interview with Joey Bouchard: The Insurance Industry Needed a ‘Human+’ Model

Joey Bouchard talks with Rory Holland about dating in NYC, running triathlons, and humanizing the insurance industry.

February 4, 2026
60 min

Episode 33

Interview with Jack Macy, Brendan Bresnahan and Romina Gomez: Gaining Maximal Visibility in the AI Age

Learn how Discovery Optimization can help you reach audiences across AI, voice, and search.

January 20, 2026
35 min

Episode 32

Interview with Frank Young: Why Adaptive Leadership Can Save Fintech Firms Millions

Payments expert Frank Young on why Google Wallet failed, Apple Pay won, and how to build user trust.

December 9, 2025
1 hr 2 min

Ready to build your brand into something better?

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