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Finsights Blog

Expert insights for fintech and financial services marketing
  • Design

The Art of Blog Images: Strategy, Psychology, and Common Pitfalls 

Blog images are more important than they seem. In fact, they’re strategic tools that captivate audiences and drive new conversions.
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  • News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.
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Rory Holland
  • Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.
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Jack Macy

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  • Advertising, Fintech, Growth, Strategy

Optimize ROI: PPC Strategies For Financial Services

PPC for financial services is an important ingredient in a holistic marketing strategy. Here’s your go-to guide for launching an effective PPC strategy.
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Jack Macy
  • Fintech, Marketing, Strategy

Fintech Customer Acquisition Strategies for Consistent Growth

Customer acquisition is the process of getting new customers. For fintechs looking to stand out, developing a customer acquisition strategy is critical. Here’s how.
Picture of Rory Holland
Rory Holland
  • Fintech, Marketing, Strategy

Fintech Content Marketing: Strategies, Trends, and Best Practices

Are you a fintech looking to better connect with your target market while driving brand awareness and visibility? Discover the power of content marketing.
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Brendan Bresnahan
  • Advertising, Marketing, Strategy

The Full Potential of Brand: Value and Opportunity

A brand, if properly developed, can be a dynamic force. Read this article and learn how CSTMR approaches brand (and rebrand) development with fintechs.
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Jack Macy
  • Marketing, News, Strategy

Mastering Digital Marketing Strategies for Banks

Explore how digital marketing for banks can transform customer engagement and drive growth. Learn strategies for SEO, social media, and more.
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Rory Holland
  • Fintech, News, Strategy

Will Fintech and Legacy Banking One Day Merge?

Read this article and discover CSTMR CEO Rory Holland’s thoughts on the “merger” of fintech and legacy banking. Spoiler alert: it’s happening.
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Rory Holland
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Mighty Finsights Podcast Latest Episodes

Episode 28
Interview with Jorge Garcia of Linker Finance: Solving Commercial Banking Tech the Hard Way and Winning
Rory Holland and Jorge Garcia discuss commercial banking technology and how community financial institutions can stay competitive.
  • 49 min
Episode 27
Interview with Alex McLeod of Parlay Finance: Small Business Owners Deserve Better than Generic AI Solutions
Rory Holland and Alex McLeod discuss the ways that banks can use AI to simplify the lending process for small business owners.
  • 46 mins
Episode 26
Interview with Allan Rayson of Finov8r: Creating Change from Outside and Inside the Bank
Rory Holland and Allan Rayson discuss how banking needs to change if it’s going to survive the next era of finance and technology.
  • 35 min 29 sec
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.