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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Read on
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
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Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
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Dan Ocock

Latest Posts

Search
  • Growth, Marketing, Strategy

What Financial Brands Can Learn From Affiliate Marketing

Unlock insights from Fintel Connect’s 2024 FIAM Report. Learn how affiliate marketing can power financial services growth in today's market.
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Rory Holland
  • Marketing, Strategy

Google SERP Features: Everything Fintechs Need to Know

Google is always adding new SERP features. Fintechs that want to capture visibility will benefit greatly from optimizing for these 10 SERP features.
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Brendan Bresnahan
  • Advertising, Marketing, Strategy

YouTube SEO: An Actionable Guide for Fintech

Read this article and master the art of YouTube SEO for fintech, including how to optimize video content to engage audiences and drive growth.
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Brendan Bresnahan
  • Fintech, Growth, Marketing, Strategy

Maximizing Your Financial Services Marketing Strategy

Read this article to learn how to optimize your financial services marketing strategy with data-driven tactics and proven techniques for success.
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Rory Holland
  • Fintech, Marketing, Strategy

Crafting Strategies for Success in Fintech Marketing

Read this article and discover winning fintech marketing strategies that boost growth, visibility, and customer engagement.
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Rory Holland
  • Advertising, Fintech, Growth, Strategy

Optimize ROI: PPC Strategies For Financial Services

PPC for financial services is an important ingredient in a holistic marketing strategy. Here’s your go-to guide for launching an effective PPC strategy.
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Jack Macy
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Mighty Finsights Podcast Latest Episodes

Episode 31
Interview with Mike Nellis of Austin Community Foundation: How Community Foundations Can Restore Trust in Philanthropy
Rory Holland and Mike Nellis on the generational wealth transfer, trust-based giving, and the future of philanthropy.
  • 60 min
Episode cover image with a portrait of Jason Henrichs
Episode 30
Interview with Jason Henrichs of Alloy Labs: Why Brand Differentiation Is the Vital Strategy for Community Banks and Credit Unions
Rory Holland and Jason Henrichs discuss building trust, the future of BaaS, and why community banks must innovate.
  • 1 hr 5 min
Episode 29
Interview with Alex Bates of Dark Rock Cybersecurity: Using SOC 2 to Enhance Your Business, Not Just Manage Risk
Rory Holland, Jack Macy and Alex Bates reflect on CSTMR’s journey to achieving SOC 2 compliance and how it’s helped strengthen the organization.
  • 39 min
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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.