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Finsights Blog

Expert insights for fintech and financial services marketing

Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.

Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!

Romina Gómez

Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.

Brendan Bresnahan

Latest Posts

Fintech, Marketing, Strategy

Fintech Content Marketing: Strategies, Trends, and Best Practices

Are you a fintech looking to better connect with your target market while driving brand awareness and visibility? Discover the power of content marketing.

Brendan Bresnahan

Advertising, Marketing, Strategy

The Full Potential of Brand: Value and Opportunity

A brand, if properly developed, can be a dynamic force. Read this article and learn how CSTMR approaches brand (and rebrand) development with fintechs.

Jack Macy

Marketing, News, Strategy

Mastering Digital Marketing Strategies for Banks

Explore how digital marketing for banks can transform customer engagement and drive growth. Learn strategies for SEO, social media, and more.

Rory Holland

Fintech, News, Strategy

Will Fintech and Legacy Banking One Day Merge?

Read this article and discover CSTMR CEO Rory Holland’s thoughts on the “merger” of fintech and legacy banking. Spoiler alert: it’s happening.

Rory Holland

News

CSTMR Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024

CSTMR Fintech Marketing named among best workplaces in the U.S.

Rory Holland

Marketing, News, Strategy

Exploring Fintech Trends: Shaping Tomorrow’s Financial Landscape

How does AI fit into the marketing puzzle? Per Rory Holland, CSTMR’s Co-Founder/CEO, it’s a tool for efficiency, not a substitute for human creativity.

Rory Holland

Mighty Finsights Podcast Latest Episodes

Episode 25

Interview with John Erik Metcalf of Upgraded: How Fintech Is Allowing a Retail Brand to Refurbish the Circular Economy

John Erik Metcalf of Upgraded joins Rory Holland to discuss how fintech makes MacBooks accessible, refurbishes tech, and supports a circular economy.

May 27, 2025
33 min

Episode 24

Interview with Sloan Shanahan of FusionIQ: Why Behavioral Finance Is the Unsung Hero of Wealth Management

Rory Holland and Sloan Shanahan discuss FusionIQ’s mission to enhance wealth management using behavioral finance and technology.

May 13, 2025
42 min 26 sec

Episode 23

Interview with Michael Luxenberg of Bankuity and Concord Advice: Revealing the Data that Lenders Don’t Know They’re Missing.

Michael Luxenberg of Bankuity talks with Rory Holland about how alternative data can help businesses make smarter decisions when assessing consumer creditworthiness.

April 29, 2025
35 min 53 sec

Ready to build your brand into something better?

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