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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

How Financial Brands Can Turn Email Into a High Return System

Learn how email marketing for financial services can build trust, support pipeline, and turn lifecycle data into measurable growth.
Read on
  • Strategy

Moving up the Trust Ladder: From Zero Moment of Truth to Conversion

Find out how CSTMR helps financial brands build trust faster at the Zero Moment of Truth (ZMOT), turning discovery into lasting customer relationships.
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Brendan Bresnahan
  • Strategy

From Keywords to Discovery: The New Rules of AI in Performance Marketing

The keyword era is sharing power with AI recommendation engines. Discover how the five new rules of AI in performance marketing help financial brands feed better signals to platforms, shift from explicit to inferred intent, and use creative assets as the ultimate optimization engine.
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Sofia Cartasegna

Latest Posts

Search
  • Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.
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Brendan Bresnahan
  • Marketing, Strategy

Technical SEO: How to Improve Your Website’s Performance

Technical SEO can be intimidating to fintechs trying to improve their website’s performance. In this article, we cover what you need to know.
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Romina Gómez
  • Marketing, Strategy

Search Intent in SEO: Deliver Value and Build Trust

The secret sauce in any SEO strategy is understanding search intent. In this article we show you what it means, and how to leverage it.
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Romina Gómez
  • Growth, Marketing, Strategy

What Financial Brands Can Learn From Affiliate Marketing

Unlock insights from Fintel Connect’s 2024 FIAM Report. Learn how affiliate marketing can power financial services growth in today's market.
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Rory Holland
  • Marketing, Strategy

Google SERP Features: Everything Fintechs Need to Know

Google is always adding new SERP features. Fintechs that want to capture visibility will benefit greatly from optimizing for these 10 SERP features.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Advertising, Marketing, Strategy

YouTube SEO: An Actionable Guide for Fintech

Read this article and master the art of YouTube SEO for fintech, including how to optimize video content to engage audiences and drive growth.
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Brendan Bresnahan
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Mighty Finsights Podcast Latest Episodes

Episode 46
Interview with Luther Maday: Practicing Risk in the Cockpit and on the Ledger
From flight deck checklists to drafting stablecoin legislation, managing risk requires grace.
  • 1 hr 5 min
Episode 45
The CSTMR Team Unpacks Google’s Guidance on AI Search and Building Brand Authority
The CSTMR team explores Google's AI search guidance and the shift to Discovery Optimization.
  • 40 min
Episode 44
Interview with Alex Preece: Surviving the Horror of Startup Bankruptcy and Welfare
Alex Preece shares how military discipline and early failures built a global fintech platform.
  • 1 hr
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.