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Finsights Blog

Expert insights for fintech and financial services marketing

News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.

Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.

Jack Macy

Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!

Romina Gómez

Latest Posts

News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.

Rory Holland

Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.

Jack Macy

Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!

Romina Gómez

Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.

Brendan Bresnahan

Marketing, Strategy

Technical SEO: How to Improve Your Website’s Performance

Technical SEO can be intimidating to fintechs trying to improve their website’s performance. In this article, we cover what you need to know.

Romina Gómez

Marketing, Strategy

Search Intent in SEO: Deliver Value and Build Trust

The secret sauce in any SEO strategy is understanding search intent. In this article we show you what it means, and how to leverage it.

Romina Gómez

Mighty Finsights Podcast Latest Episodes

Episode 27

Interview with Alex McLeod of Parlay Finance: Small Business Owners Deserve Better than Generic AI Solutions

Rory Holland and Alex McLeod discuss the ways that banks can use AI to simplify the lending process for small business owners.

June 24, 2025
46 mins

Episode 26

Interview with Allan Rayson of Finov8r: Creating Change from Outside and Inside the Bank

Rory Holland and Allan Rayson discuss how banking needs to change if it’s going to survive the next era of finance and technology.

June 10, 2025
35 min 29 sec

Episode 25

Interview with John Erik Metcalf of Upgraded: How Fintech Is Allowing a Retail Brand to Refurbish the Circular Economy

John Erik Metcalf of Upgraded joins Rory Holland to discuss how fintech makes MacBooks accessible, refurbishes tech, and supports a circular economy.

May 27, 2025
33 min

Ready to build your brand into something better?

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