The Client: Nav
Nav (formerly Creditera) provides small business owners with a better way to check and manage their credit. Their platform gives small business owners access to personal and business credit reports from multiple reporting bureaus, along with actionable advice and monitoring all in one spot. It also provides tools to build business credit and a marketplace that matches users to lending options via a needs-based filter.
With limited internal resources in-house, Nav needed an agency partner who could help them quickly and efficiently plan, execute, and optimize their user acquisition programs. In addition to acquiring new users, Nav needed a partner who could measure and improve user acquisition costs, user engagement, and customer lifetime value.
The solution was a full funnel plan, design, and implementation. We opened paid media channels including SEM, Adwords, Bing, retargeting and Facebook, designed new landing pages, created email campaigns, and optimized performance throughout the program.
User signups and conversions increased while acquisition costs decreased.
- Helped generate first 100k business customers
- Increased landing page conversions by 37.27%
- Reduced user acquisition costs
- Established scalable conversion rate optimization process
|“…they’ve helped us both execute the programs we’ve wanted to more quickly and develop better ones, as well as uncover new programs that we wouldn’t have otherwise known ourselves. I would recommend them to any company that is looking to grow.”
– Gregg Ott, CMO at Nav