The Client: Goji
Goji is the largest independent auto insurance agency in the U.S. They make it easy for consumers to find and compare auto insurance coverage from top companies.
The Problem
Goji had an outbound call center-based business model, and were looking to move to a re-branded inbound model focused on mobile and web. The goal was to design a fully-integrated auto insurance quote engine for Goji, which they could also use to partner with other major brands.
The Solution
We helped the Goji team define and expand the brand identity, launch a new website and mobile experience, and design their new consumer insurance quote engine product. We also lead the launch of the paid search and display channels and helped to establish a strategic partner channels with some major brands.
The Results
CSTMR designed, launched, and optimized the new website and consumer insurance quote engine to establish a foundation for growth.
- Defined and expanded brand identity
- Launched v1 and v2 of their website and mobile optimized experience
- Launched paid media channels—paid search, display and social media
| “CSTMR helped us design, develop and launch four phases of our online and mobile experience, including a new rate quoting engine – in an incredibly short amount of time. They are a vital extension of our team.” – Blair Baldwin, CMO at Goji |
