DepositAccounts

The largest online community and data-driven resources for depository banking products.

Services Provided

  • Paid Media Advertising
  • Marketing Strategy
  • UX Design
  • Conversion Rate Optimization
  • Usability Testing
  • SEO

Banking Comparison Site Optimizes Conversions, UX, and New Consumer Tools

The Challenge

DepositAccounts, now a LendingTree company, is the largest consumer destination in the United States (almost 3 million visits and 7.5 million page views annually) that maintains a dedicated focus and rich database on depository banking products, as well as a large, active user community.

DA had a website that was full of potential — good technical bones, plenty of traffic and loads of data — but didn’t provide an ideal user experience and hadn’t been fully optimized for monetization. They knew they were in a good position to increasing revenue and improving engagement, but didn’t have the in-house expertise to make it happen.

The Solution

  • Redesign and test ad placements as well as high-traffic areas of the site to optimize user experience, maximize engagement, build community and improve monetization. 
  • Create high-value tools and content that support the experience of researching and finding great banking options. 
  • In parallel, create compelling advertising packages and establish direct, long-term relationships through systematic outreach to major banks and credit unions to grow ad revenues.

"As a direct result of our relationship with CSTMR, our key performance metrics (user engagement and revenue) have materially improved many times over. The CSTMR team has been a pleasure to work with throughout the process, and we look forward to continuing our longstanding relationship with this excellent group. I commend them to any organization seeking to enhance the effectiveness and utility of its online product."

Frank Dixon
CEO, DepositAccounts

Results

Material Improvement Lead to Acquisition

Improving conversion rates, revenue, user experience, and visitor metrics led to a corporate acquisition by LendingTree.
  • Redesigned key elements, pages and tools on the site to optimize engagement and performance.
  • Increased engagement and on-page conversions with significant revenue and SEO growth.
  • Facilitated usability experiments, click tracking and a/b testing to improve user experience and maximize advertising clicks.
  • Established and managed direct relationships with major banks and credit unions.

Looking to grow, optimize, or launch your financial services marketing?

Let's Chat

In search of marketing expertise for your company? Pick a time to discuss your digital marketing outlook with CSTMR’s CEO, Rory Holland. We will share insights and guidance and see if we are a good fit to help your organization grow.