The Client: DepositAccounts
DepositAccounts is the largest consumer destination in the United States (almost 3 million visits and 7.5 million page views annually) that maintains a dedicated focus and rich database on depository banking products.
DA had a site that was full of potential — good technical bones, plenty of traffic and loads of data — but didn’t provide an ideal user experience and hadn’t been fully optimized for monetization. They knew they were in a good position to increasing revenue and improving engagement, but didn’t have the in-house expertise to make it happen.
Redesign and test ad placements as well as high-traffic areas of the site to optimize user experience, maximize engagement, build community and improve monetization. Create high value tools and content that support the experience of researching and finding great banking options. In parallel, create compelling advertising packages and establish direct, long-term relationships through systematic outreach to major banks and credit unions to grow ad revenues.
- Redesigned key elements, pages and tools on the site to optimize engagement and performance.
- Increased engagement and on-page conversions with significant revenue and SEO growth.
- Facilitated usability experiments, click tracking and a/b testing to improve user experience and maximize advertising clicks.
- Established and managed direct relationships with major banks and credit unions.
|“As a direct result of our relationship with CSTMR, our key performance metrics (user engagement and revenue) have materially improved many times over. The CSTMR team has been a pleasure to work with throughout the process, and we look forward to continuing our longstanding relationship with this excellent group. I commend them to any organization seeking to enhance the effectiveness and utility of its online product.”
– Frank Dixon, CEO