The Client: Credit Karma
Credit Karma offers a suite of financial services that include personalized offers for credit cards and loans, as well as free credit monitoring and support.
The Challenge
Credit Karma’s editorial team needed help developing a conversion rate optimization strategy to drive sign-ups. After vetting several marketing firms, they partnered with CSTMR.
As a well-established brand with extensive marketing, Credit Karma reached out to CSTMR for help developing and implementing a holistic, systematized conversion rate optimization program.
Credit Karma needed CSTMR to help:
- Optimize editorial pages (receiving four (4) million + monthly page views)
- Optimize their website to maximize conversions
- Build a strong interlinking conversion strategy
- Better understand CTA button placement and overall best practices
- Optimize sidebar layout for revenue and conversion
The Solution
CSTMR provided one-on-one guidance throughout the entire engagement, providing conversion rate optimization strategies, implementation, and oversight. Members from CSTMR’s testing and optimization team integrated with Credit Karma’s existing editorial team to complete research and analysis, deliver a complete packaged strategy, and support its execution with strategic input and guidance.
The Results:
The approach and strategy proved invaluable to the Credit Karma team. And results generated up to a 50 percent boost in CTA clicks.
Key Takeaways:
Months following the implementation of the new conversion rate optimization strategy, the Credit Karma team shared results and insights gleaned from the experience working with CSTMR:
