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Finsights Blog

Expert insights for fintech and financial services marketing
  • News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.
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  • Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.
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Jack Macy
  • Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!
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Romina Gómez

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  • Growth, Marketing, Strategy

What Financial Brands Can Learn From Affiliate Marketing

Unlock insights from Fintel Connect’s 2024 FIAM Report. Learn how affiliate marketing can power financial services growth in today's market.
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Rory Holland
  • Marketing, Strategy

Google SERP Features: Everything Fintechs Need to Know

Google is always adding new SERP features. Fintechs that want to capture visibility will benefit greatly from optimizing for these 10 SERP features.
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Brendan Bresnahan
  • Advertising, Marketing, Strategy

YouTube SEO: An Actionable Guide for Fintech

Read this article and master the art of YouTube SEO for fintech, including how to optimize video content to engage audiences and drive growth.
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Brendan Bresnahan
  • Fintech, Growth, Marketing, Strategy

Maximizing Your Financial Services Marketing Strategy

Read this article to learn how to optimize your financial services marketing strategy with data-driven tactics and proven techniques for success.
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Rory Holland
  • Fintech, Marketing, Strategy

Crafting Strategies for Success in Fintech Marketing

Read this article and discover winning fintech marketing strategies that boost growth, visibility, and customer engagement.
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Rory Holland
  • Advertising, Fintech, Growth, Strategy

Optimize ROI: PPC Strategies For Financial Services

PPC for financial services is an important ingredient in a holistic marketing strategy. Here’s your go-to guide for launching an effective PPC strategy.
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Jack Macy
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Mighty Finsights Podcast Latest Episodes

Episode 27
Interview with Alex McLeod of Parlay Finance: Small Business Owners Deserve Better than Generic AI Solutions
Rory Holland and Alex McLeod discuss the ways that banks can use AI to simplify the lending process for small business owners.
  • 46 mins
Episode 26
Interview with Allan Rayson of Finov8r: Creating Change from Outside and Inside the Bank
Rory Holland and Allan Rayson discuss how banking needs to change if it’s going to survive the next era of finance and technology.
  • 35 min 29 sec
Episode 25
Interview with John Erik Metcalf of Upgraded: How Fintech Is Allowing a Retail Brand to Refurbish the Circular Economy
John Erik Metcalf of Upgraded joins Rory Holland to discuss how fintech makes MacBooks accessible, refurbishes tech, and supports a circular economy.
  • 33 min
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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.