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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

How Financial Brands Can Turn Email Into a High Return System

Learn how email marketing for financial services can build trust, support pipeline, and turn lifecycle data into measurable growth.
Read on
  • Strategy

Moving up the Trust Ladder: From Zero Moment of Truth to Conversion

Find out how CSTMR helps financial brands build trust faster at the Zero Moment of Truth (ZMOT), turning discovery into lasting customer relationships.
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Brendan Bresnahan
  • Strategy

From Keywords to Discovery: The New Rules of AI in Performance Marketing

The keyword era is sharing power with AI recommendation engines. Discover how the five new rules of AI in performance marketing help financial brands feed better signals to platforms, shift from explicit to inferred intent, and use creative assets as the ultimate optimization engine.
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Sofia Cartasegna

Latest Posts

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  • Marketing

Content Curation: An Overview for Financial Services

Want to stay top-of-mind and reduce the burden of creating original content? Read this article and discover the power of content curation.
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Whitney Wingerd
  • Marketing

Digital Marketing Defined: A to Z Glossary

From brand to performance, strategy to storytelling—explore the essential terms and concepts behind modern digital marketing with CSTMR’s glossary.
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Brendan Bresnahan
  • Design

The Art of Blog Images: Strategy, Psychology, and Common Pitfalls 

Blog images are more important than they seem. In fact, they’re strategic tools that captivate audiences and drive new conversions.
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Dan Ocock
  • News

SOC 2 Type 1: CSTMR’s Commitment to Compliance

CSTMR’s recent SOC 2 Type 1 report confirmed that we’re fully compliant with the security and data standards of SSAE 18. Read on to learn more.
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Rory Holland
  • Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.
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Jack Macy
  • Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!
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Romina Gómez
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Mighty Finsights Podcast Latest Episodes

Episode 46
Interview with Luther Maday: Practicing Risk in the Cockpit and on the Ledger
From flight deck checklists to drafting stablecoin legislation, managing risk requires grace.
  • 1 hr 5 min
Episode 45
The CSTMR Team Unpacks Google’s Guidance on AI Search and Building Brand Authority
The CSTMR team explores Google's AI search guidance and the shift to Discovery Optimization.
  • 40 min
Episode 44
Interview with Alex Preece: Surviving the Horror of Startup Bankruptcy and Welfare
Alex Preece shares how military discipline and early failures built a global fintech platform.
  • 1 hr
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.