Welcome to the CSTMR Blog

Welcome to the CSTMR Blog

We’re seasoned marketing experts with deep experience and vast networks in fintech and financial services, so most of the marketing and growth strategies we’ll discuss are focused on the fintech sector, but the principles behind them can be applied to any industry. Anyone who wants to acquire and retain new customers, build their brand and grow revenues, from C-level executives to marketing and social media managers, will benefit from these insights.

We hope you’ll read on and join us regularly for insights and motivation.  Enjoy!

What you can expect

At CSTMR, we help fintech and financial service companies attract new customers, keep them and grow revenues. The goals are simple, but the strategies, tactics and techniques for achieving these goals are not. That’s why we’ll cover different parts of those tactics, techniques and strategies in each blog post.

We’re not like other blogs that simply regurgitate other sites content and provide little context and real world perspective. We know you’re in the trenches and don’t have time to evaluate 20 different blogs to learn the best ways to accelerate your customer acquisition or retention strategies. On the CSTMR blog, we’ve got this covered. You can expect to read about the areas of marketing, product, design/UX and sales that really matter like:

  • Strategies and techniques to acquire new customers, faster
  • Product, Design and UX to improve engagement and optimize conversions
  • Getting the most from paid media (search, display, social, content and yes, direct mail and DRTV)
  • Ongoing customer engagement & retention
  • Marketing automation and what really works
  • Revenue growth through partner and channel development
    And much more

Meet The Team

Our goal is to use our combined 50 years of in-the-trenches marketing experience to give you the strategies and insights for your next growth breakthrough. Here are the main writers you’ll get to know:

Rory Holland, Founder / CEO of CSTMR, will write about strategic marketing, customer acquisition and business development.

Jack Macy, Co-Founder / Head of Product & Design of CSTMR, will write about all things creative, user experience, product development and optimization.

Josh Wendroff, Head of Marketing & Strategy, will write about marketing strategy, positioning and messaging, and customer engagement.

Aileen Stephenson, Head of Client Success, will write about the latest technology platforms and strategies for efficient growth.

Picture of Rory Holland
Rory Holland
Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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