Best of the Week: Issue 39

Best of the Week: Issue 39

Don’t even try to beat ‘emchip-clipart-black-and-white-with-free-potato-clipart-1-page-of-public-domain-clip-art

Keep your eye on your fries. Or better, join forces with the guy who’s about to steal your fries. The advent of Fintech in today’s finance world – and yes, we’re talking about peer-to-peer lending, robo-advisors, and all that other stuff – is deeper and far more disruptive than you can ever imagine.

Your hair isn’t that important, but your business is

Unless you’re stinking rich, you wouldn’t fly across the country to get your hair cut by your favorite barber. So why would a local business advertise to potential customers in South Carolina when they’re in northern California? The old adage “location is everything” applies to SEO, too. Here’s why, along with how you can make the most of it.

Choose your own marketplace

Unless you work at Ikea, you know that one size does not fit all. Although you can squeeze your marketplace into a few choice niches, your target market is made up of individuals when it really comes down to it. So, to succeed, you need to diversify and personalize your message so the right people get matched with the right product every time.

Finance is being too bullish

The surgence of Fintech as a staple in today’s financial world has been chalked up to several different factors: the slowness of banks in meeting consumer needs, the general crash of the economy in the late 2000s, and a few other things. But there’s another one that’s being talked about right now: how too many resources are being wasted on Wall Street.

Don’t put all your eggs in a single blockchain

Bitcoin’s strong presence in the digital cryptocurrency landscape makes it a safe bet when businesses consider blockchain-abled currencies. However, it’s not the only one, and you should not consider it gospel in the rapidly emerging online financial marketplace.

Until next week – or next year – take care of those eggs. Some may hatch!

Picture of Jack Macy
Jack Macy
Jack Macy is one of the co-founders of CSTMR. His background and experience span branding, marketing strategy, design, UX, and technical development across financial services, technology, healthcare, and nonprofits.

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