Best of the Week: Issue 39

Best of the Week: Issue 39

Don’t even try to beat ‘emchip-clipart-black-and-white-with-free-potato-clipart-1-page-of-public-domain-clip-art

Keep your eye on your fries. Or better, join forces with the guy who’s about to steal your fries. The advent of Fintech in today’s finance world – and yes, we’re talking about peer-to-peer lending, robo-advisors, and all that other stuff – is deeper and far more disruptive than you can ever imagine.

Your hair isn’t that important, but your business is

Unless you’re stinking rich, you wouldn’t fly across the country to get your hair cut by your favorite barber. So why would a local business advertise to potential customers in South Carolina when they’re in northern California? The old adage “location is everything” applies to SEO, too. Here’s why, along with how you can make the most of it.

Choose your own marketplace

Unless you work at Ikea, you know that one size does not fit all. Although you can squeeze your marketplace into a few choice niches, your target market is made up of individuals when it really comes down to it. So, to succeed, you need to diversify and personalize your message so the right people get matched with the right product every time.

Finance is being too bullish

The surgence of Fintech as a staple in today’s financial world has been chalked up to several different factors: the slowness of banks in meeting consumer needs, the general crash of the economy in the late 2000s, and a few other things. But there’s another one that’s being talked about right now: how too many resources are being wasted on Wall Street.

Don’t put all your eggs in a single blockchain

Bitcoin’s strong presence in the digital cryptocurrency landscape makes it a safe bet when businesses consider blockchain-abled currencies. However, it’s not the only one, and you should not consider it gospel in the rapidly emerging online financial marketplace.

Until next week – or next year – take care of those eggs. Some may hatch!

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

Get Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

By submitting your email address you agree to receive email communications from CSTMR. And, we never share email addresses with anyone else.

Let us help you convert visitors into leads… and leads into customers.

Let's Chat

In search of marketing expertise for your company? Pick a time to discuss your digital marketing outlook with CSTMR’s CEO, Rory Holland. We will share insights and guidance and see if we are a good fit to help your organization grow.