Best of the Week: Issue 36

Best of the Week: Issue 36

Night at the MuseumBWNo night at the museum

Being a curator doesn’t mean messing around with Ben Stiller & co. at the local museum. It means taking advantage of what’s already out on the interwebs and sharing it with your fans. If you demonstrate a strong knowledge of online content related to your field, and post it in your local domain, you’re showing people that you’re on your game.

Fine-tuning the experience

Anyone worth their marketing salt knows that customer and user experience (CX and UX) are essential to the bottom line. But what if I told you that this was wrong? A recent study finds that B2B execs overwhelmingly believe CX and UX to be essential to business success, but at the same time are not seeing the expected returns from their CX investment. Why’s that? Well, they’re not exactly running a finely tuned machine.

A thought leader, you will be

You’re likely clued into the idea of thought leadership and know full and well it doesn’t mean controlling people’s thoughts. So put those Jedi mind tricks aside and consider what you do need to know to put together a strong thought-leadership campaign as part of your content marketing strategy. Read up on these 12 tricks of the trade.

That’s so meta

News of the death of meta descriptions as part of an overall SEO strategy have been greatly exaggerated. It’s actually your first and best chance to push your product or service online. This is just one of the key takeaways from this article that talks about the importance of SEO and SEM and particularly the difference between the two.

It’s no longer funny money

There was a time when companies creating their own currency was restricted to Monopoly games and – for Canadians at least – Canadian Tire money. But we’ve come a long way since then, with Goldman Sachs aiming for a patent on its own version of Bitcoin. Amid talk of “vampire’s quid” and fears of underregulated cryptocurrency is banks standing up and hoping to trip up the whole trend which in no small way involves (drum roll) blockchain.

Until next week, remember there is only do or do not, there is no “try”….

Picture of Jack Macy
Jack Macy
Jack Macy is one of the co-founders of CSTMR. His background and experience span branding, marketing strategy, design, UX, and technical development across financial services, technology, healthcare, and nonprofits.

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