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Best of the Week: Issue 35

Best of the Week: Issue 35

taxi_BWIt’s not just taxis losing business

It’s about time someone brought up Uber in the Fintech revolution – there are some parallels, and ex-Barclays chief Anthony Jenkins agrees. A huge believer in the disruptive power of tech, Jenkins picks no bones about his belief that Fintech’s Uber-like entry will tear up the existing financial sector. He predicts fintech will account for  as much as 50% of jobs lost in traditional financing.

Hook ‘em and keep ‘em

The catch-and-release fishing strategy has its merits, but when you apply it to your marketing, it’s an ROI killer. It cost you a bundle to reel in that customer, so why would you just pocket the cash and let that customer leave? You need to keep them in the boat if you want to grow. In other words, practice customer success marketing to really see some bang in your bottom line.

Don’t get sloppy, yo

You gotta stay on your SEO game, otherwise the whole strategy can fall apart and your organic search results will take a dip. Instead, keep your machine well-oiled by ensuring that your SEO methodology is fully integrated.

Shake, rattle and roll? Move along, old timer

Fintech isn’t just that new kid in town who’s scaring the establishment. It also marks a new trend towards Big Data usage in the lending game. That’s right, old-school folks. The strength of your handshake doesn’t make a difference any more when you want to secure that new loan at the bank – actually, online on your laptop.

Until next week, stay uber-productive…

Jack Macy
Jack Macy
Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

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