Jules Winnfield was a bad mofo in Pulp Fiction, but he made one thing clear: you gotta speak clearly if you want to get your message across. Sure, he had a gun to Brett’s head at the time, but the truth is, in content marketing, you need to speak the same language as your customers if you want it to be successful.
Beer me, cheese me, UX me
Know what the user knows, and then know what they want to know. Heavy stuff, we know, but that’s just one of the little gems you’ll learn from this interview with a UX director who doubles as a beer-cheese-cocktail expert. Trust us. When you read it, it’ll make sense.
‘Scuse me while I fix this site
Everyone knows that the true Jimi Hendrix Experience required a mix of different substances. Similarly, if you want to trip out your website, you need a serious concoction of equal parts user experience (UX) and SEO – and only then will your site kiss the Google search sky.
There’s growing parity in the FinTech scene according to a new IDG report, as well as an expansion of the core players in the game. Good thing? You bet. That means it’s a dynamic market, ripe for innovation.
How much do you really know? [Infographic]
When building your arsenal for measuring ROI, you likely have a few tools at your disposal like Adwords and Adsense, and you hopefully know about first touch and last touch. But one thing you really need is in-depth knowledge of marketing attribution – and if you’re like the other 72.4% of marketers out there, you don’t know as much as you should.
Until next week, check out the big brain on Brett…