Best of the Week: Issue 31

Best of the Week: Issue 31

At least Trump’s not involved

You know that boss you had where no matter how hard you tried, it was never good enough? That’s kind of the way it is with content marketing for a lot of businesses – for instance, 30% still think it’s not as effective as it could be. But let’s look at it from the other side: there’s plenty of room for improvement, which means room for growth, which means bottom line and stuff, and you’ll find all that to be true in this list of 10 trends to watch for 2016.

I wanna be a fireman

We promise you we have nothing to do with SoFi or its CEO. But SoFi’s big cheese Mike Cagney is making headlines again for his commentary on the FinTech trend, and the reactionary ripple effect is showing. For instance, one question that’s coming up now for FinTechers is this: where do we want to be when we grow up?

Captain Kirk BWHey Captain, what stardate was that again?

If you’re like us, you’ve picked up some pretty cool tips from Star Trek. But Data has nothing on data when it comes to putting together a solid content marketing strategy. Lead generation, customer acquisition, tracking performance and all that stuff will prove invaluable to a successful plan, otherwise you’re as useful as, well, a robot on a starship in a 1980s TV show.

VHS vs. Beta is so passe

Video killed the radio star a long time ago, but online video is only recently becoming a staple in a business’ marketing machine. The new violent confrontation – well, e-violent anyway – is the one currently exploding between online video beasts YouTube and Vimeo. Here’s an impressive in-depth analysis of which one may be better for your biz and why.

Calling all Tolstoys

Don’t worry, we’re not asking you to write War and Peace here. But in today’s short-attention-span world, marketers are leaning towards shorter and more frequent content in their outreach strategy. That’s all good and well, but it’s been found that longer, fewer and more in-depth articles can lead to some serious results.

Until next week, beam me up, Scotty…

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

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