Best of the Week: Issue 28

Best of the Week: Issue 28

Keep your friends close – and forget about enemies

If you’re getting into the Fintech game and calling banks a blight on our society, you’re making a huge mistake. While tech-driven finance is rocking the financial sector, it’s essential to remember why banks are successful in the first place: they’re stable, reliable, and can be a very powerful ally for Fintech startups.

The luxury of choice

There is an old South Park scene where the character Towelie finds himself in an either-or decision that will ultimately impact his life. “I choose both!” he exclaims, and in fact, chooses both. That’s the approach you should take when deciding whether SEO or content marketing is more important. The answer, in fact, is that both are equally essential to your marketing machine.

Dinosaur_BWTech, Darwin style

Creation or evolution? Whatever your belief, PPC is in a constant state of evolution thanks to the eternal shifts and changes in technology. Don’t be a dinosaur by remaining steadfast to your well-worn pay-per-click strategy – to stay ahead of the game, you need to adapt and be flexible.

London calling

Are you busy on November 2nd and 3rd? If you’re in any way involved in FinTech – as a startup, investor, broker, or whatever – then you are or should be. Why? Because the Financial Magnates London Summit is happening in England’s big smoke. It’s one of the largest B2B gatherings in all of Europe, and a good opportunity to stay ahead in the game. Plus, you can nip out for a pint when it’s all done.

Blockchain makes the people come together

Imagine being able to sidestep all the legalese by taking control of what you’re selling and how you’re selling it. That’s what artists like Imogene Heap are doing with blockchain technology, which allows them to make it easier for the little people to legally play their music without having to go through the maddening bureaucracy of the music industry.

Until next week, forgive us. We still think dinosaurs are kind of awesome…

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

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