Best of the Week: Issue 26

Best of the Week: Issue 26

With a little help from your BFFs

Dale Carnegie has been preaching it for years, but in the modern digital age, influence marketing has taken on new prominence. Influence marketing is when you seek out those hardcore social-media people with huge followings and get them talking about your product or brand. For instance, Taylor Swift has 64 million followers and counting. Hey Taylor, how about a retweet?

C’mon, it’s not even October yet!

Don’t put up the Christmas lights just yet, but you have to think ahead if you want to mount a successful marketing campaign. It’s being predicted that this year’s Black Friday/Cyber Monday consumer bonanza may be the biggest splurge day in the history of the Internet. So, if you want to get in on the action from a promotional standpoint, here are a few quality tips to get you a bigger piece of that Thanksgiving pie.

Hey rookie, we have rules here!

Facebook is entering the Fintech game. Yes, you read that right. What’s raising eyebrows is the unorthodox way Facebook is going about it – by analyzing the credit scores of your friends when determining whether or not you should get a loan. And there’s at least one Fintech CEO out there who thinks Facebook and its Silicon Valley peers ought to respect the rules of the game.

Pity da fool with no plan

I bet you love it when a plan comes together. And you know there’s no “I” in team. And focus on results, results, results. It turns out that this stuff applies whether you’re the A-Team or a B2B content marketer. These three fundamentals are explained in detail as they relate to your business strategy.

Thou shalt not be a bum

Is your paid-per-click campaign not paying off? It could well be because you’re slacking. In an innovative run-down of PPC lessons, in the theme of the seven deadly sins, we learn that sloth is one of the sins that’s limiting your ROI and what you can do about it.

Until next week, just remember that all it takes to build a tank is a few nuts & bolts, a couple of dollars, and most of all, a cigar-chompingly clever plan…

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

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