Best of the Week: Issue 25 (Finovate Fall 2015 Edition)

Best of the Week: Issue 25 (Finovate Fall 2015 Edition)

E-hand on your virtual walletwallet-BW

Finovate Fall, the bi-annual showcase of cutting-edge banking and financial technology – check out our recaps of Day 1 and Day 2 of the event – wrapped up last week in New York City, with 70 fintech companies taking the stage to show off their new fintech innovations. One of the major themes? Dealing with authentication challenges, with talk of fingerprint IDs, behavioral patterns and other ways to keep the bad guys from accessing your privileged information.  

Jump the line

One participant at Finovate was Hyung Kim, who used his experience as a former exotics options trader at Credit Suisse and Barclays to cofound Ldger, a startup focused on DIY securitization. Check out his interview and get insight on his thought process in starting a service that essentially reduces – or even eliminates – that horrifically long wait for banks to get their mojo on.

Insurance: The New Frontier

These are the voyages of the starship FinTech: its continuing mission, to revolutionize the financial industry, to disrupt existing institutions, to boldly go where no one has gone before: and that’s insurance. What’s next? Outer space?

What do they call marketing in France?

As Vinnie Vega said about Amsterdam in Pulp Fiction, it’s the little differences – same goes for the differences between B2B and B2C. Vinnie likely didn’t know much about marketing, but you do, and you need to know more by reading about those important differences between B2B and B2C.

It’s the first impression that counts

Like FinTech, content marketing is also taking its own industry by storm. Once the exclusive domain of bloggers and social media artists alike, content marketing – basically, presentation for impression’s sake – has now become a cornerstone in a company’s game plan. Numerous startups have recognized the demand for solid and useful CM tools. Like these five, for example.

Until next week, you should know that it’s “le marketing”, and you’re probably half right.

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

Get Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

By submitting your email address you agree to receive email communications from CSTMR. And, we never share email addresses with anyone else.

Let us help you convert visitors into leads… and leads into customers.

Let's Chat

In search of marketing expertise for your company? Pick a time to discuss your digital marketing outlook with CSTMR’s CEO, Rory Holland. We will share insights and guidance and see if we are a good fit to help your organization grow.