Best of the Week: Issue 24

Best of the Week: Issue 24

jupiter_JFL-511SSC_fluteThis one time at FinTech camp…

Put that flute away, folks. When extracurricular club members bemoan the excessive amount of job offers, that’s quite an eye-opener. Check out how MBA students at Wharton, MIT and other prestigious schools are forming FinTech clubs as part of their overall university experience.

The balancing act of app development

Take your pick: a brand-new car smelling of fresh leather and maximum speeds of 180 mph on bumpy country roads filled with potholes, or a clunky 1972 Lada with grinding gears on hundreds of miles of freshly paved asphalt? That’s what life is like for IT developers trying to build that perfect balance between user experience and app performance.

Set words to stun; engage!

If you’re a Trekkie, you know the importance of engaging. Same rules apply in content marketing, where interactive content beats static content hands down. When you turn your content into a two-way conversation that actively tantalizes your audience, you’ve nailed down a key element of content marketing.

From silly walks to smart thinking

Content Marketing World 2015 came and went in Cleveland, and the first day revealed insights on content brands, ROI, activity vs. achievement, plus other takeaways. Oh, and Monty Python alumnus John Cleese offered valuable tips in his closing keynote on how to boost your creativity without wasting your active brain energy.

Mo’ money, no problem

A San Francisco blockchain startup’s valuation now sits around $150 million after a $30-million round of fresh funding from industry heavyweights including Visa, Nasdaq and Citi. If that’s not a vote of confidence in the future of blockchain, we don’t know what is.

Until next week, keep trying to win funding for your new silly walks…

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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