Best of the Week: Issue 14

Best of the Week: Issue 14

Hulk SMASH!

Growth isn’t about doing one pushup and then kicking backing on the couch to watch your muscles expand. As any fitness freak will tell you, successful growth involves a plan – a coordinated, step-by-step approach to get you from a 98-pound weakling to The Incredible Hulk. The same rules apply to business, as growth guru Andy Johns of Facebook, Quora and Twitter fame explains.

You gotta be wrong to be Wright

Edison estimated that he failed 1000 times before his success with the light bulb, and during the Wright Brothers first attempt, the friendly skies weren’t so friendly. Our most popular tweet from last week points to the value in experimentation…

It’s all explained in this colorful infographic.

Don’t FAQ this up

There are hundreds, even thousands, of different sales techniques in the world of marketing. But only some are as fun – or as effective – as directly engaging customer questions, however offbeat they may be. Trash the static FAQ page and answer inquiries directly – be it via forums, blog comments, or social media – and watch your conversions go through the roof. After all, one does not simply sell a banana bunker.

The frontier of E-haggling?

The time-honored tradition of haggling as we know it may change in India. The normally cash-driven south Asian economy is rapidly becoming a new frontier for Google, Amazon and other Internet enterprises looking to foster a revolution in transactions. Mainly because they’re introducing mobile-payment systems to the country.

Regulatory stacks before fat stacks

Do you have dollar signs in your eyes as you dip your feet in the “hottest spot in a bubbly funding environment,” FinTech? Proceed with caution, and get up to speed on the regulations of the industry before you get started.

Until next week, send your extra banana bunkers to hello@cstmr.com…

Rory Holland
Rory Holland
Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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