CSTMR

How do you know when it’s time to hire a Fintech Marketing Agency?

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We’ve accelerated growth for Fintech and financial service companies at all stages of growth.

Whether it’s a humble startup, recently nourished with their first investment, or a blue-chip brand looking for exponential growth, both will likely hit a wall at some point. That’s usually when our phone rings looking for help.

Here are a few key questions to ask yourself:

  1. You’re short on experienced resources

Assessing the competition’s marketing efforts can be a heartbreaker. You know you need to establish/re-establish yourself but you don’t have the staff or expertise to pull off what you want to achieve.

  1. Sales pipeline needs priming and conversion rates are poor

When filling your sales pipeline and meeting conversion goals cause you to let out a “BIG SIGH! It’s equally heartbreaking to tinker with website copy, email marketing, paid advertising,

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5 Elements of a Perfect Finovate Pitch

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Having been personally involved in crafting Finovate pitches and having seen many dozen more, I know how exhilarating and scary it can be. You’re putting it out there, trying to communicate all of your hard work and vision to a room full of fintech practitioners, partners and investors (don’t forget the investors!), to tell them that you are the next big thing in financial services — all in seven minutes.

If just the thought of it makes you break out in a cold sweat, here are five tips to remember that might help you prepare for your big moment in the spotlight:

  1. Keep it stupid simple – I know, the saying is “Keep it simple, stupid” (KISS), but I prefer to take it a step further. Keeping it “stupid simple” doesn’t mean dumbing it down, but getting to the very basics of your offering.

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FinovateSpring 2017 Full Fintech Presenter Roster Revealed

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FinovateSpring is just two weeks away, and today, announced the full presenter roster for FinovateSpring 2017. A solid list of more than 60 companies presenting with over 400 minutes of fintech innovation being presented over the two-day conference.

Finovate has also put together a great guide with an inside look into the presenting companies and their innovations, check out sneak peek blog series for more details.

 

If you plan to attend or just want to talk fintech marketing, send us a note so we can connect.

 

 

 

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SXSW 2017 Fintech Events

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See You at SX! Platinum Facebook

One of the most exciting technology events of the year SXSW Interactive is back with a new Fintech category of events – we love this!

The new Fintech category of events are geared towards the growing FinTech community and range from workshops and panel sessions to the exclusive SXSW Accelerator Competition and pitch event, where 50 startups compete for a place among SXSW’s exclusive class of winning companies and success stories.

There are more than 4,000 interactive events, making it difficult to navigate, so thanks to our friends at Leverage PR – who put together this annual ‘SXSW FinTech Event Round-Up’ highlighting some of most highly anticipated events and speakers in the industry, you’ll have an easier time navigating and finding your way to the top SXSW Fintech events.

The CSTMR team will be in attendance, so if you’re planning on attending,  » Read Complete Post

3 Steps to Grow Your Fintech Company

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Male hand sketching Growth Graph with marker on transparent wipe board.

Growth Drivers for Fintech Startups

Many fast growing fintech and financial services companies that we encounter lack the in-house marketing resources and time to drive growth and catapult their company to the next level. Despite the challenges, there are a few basic, strategic tactics that you start with to help drive growth, and it all begins with breaking down your target audience, customers and prospects, by segment and stage.

Defining your market

Market definition and segmentation can be difficult for many organizations because their products or services may cut across broad groups of individuals or companies. A key to useful audience segmentation is looking at how individual prospects make buying decisions, choose to purchase from you, and what similarities or differences exist in the buying process.

  • How do they decide to make a purchase?
  • What factors into their decision?
  • Who are the individuals (or champions) involved in the decision?
  • Is it one person or multiple people, and to which resources do they turn to help them make a decision?

We leverage interviews with key members of the sales and product teams, sales data, web data, and secondary market research to understand the distinct buying processes that occur around our client’s products. Once we start to map the buying processes, we can see that the audience naturally starts to form into audience clusters based on similarities in how they buy. This forms the basis of your audience segments and allows you to develop very targeted messages that appeal to these distinct segments individually.

Messaging

Market definition and segmentation sets the stage and is just one part of your fintech growth marketing foundation. The second piece is your marketing messaging.

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To the Victors Goes the… Pizza!

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The CSTMR team joined the winners of the 2016 Fintech Money Madness tournament, YapStone, for a victory party featuring pizza and beer on Thursday, April 14th.

YapStone employees (Yapstoners? Hm, that can’t be right. Yappers?) at the company’s Santa Monica, CA, and Walnut Creek, CA, locations reveled in their victory over an afternoon happy hour hosted by CSTMR. Having received the most votes in the inaugural Money Madness tournament, the payment processing powerhouse defeated the likes of such fantastic fintech competitors as  Align Commerce, Dwolla, Stripe, Venmo, Prism, and Earnest.

YapStone can proudly stake claim to the very first Fintech Money Madness Championship! Congratulations!

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Fintech Marketer: Week #50

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Hey, what you tryin’ to do?whatyoudoin

Alice Cooper doesn’t know a damn thing about nightmares. But you do, especially when you’re an SEO specialist staring down an audit. But all that cold, calculated analysis doesn’t mean you have to go back to school to dig up all these algorithms and formulas – it means you can be a little creative. For instance, dive into keyword research and break those words down into high- and low-bid, and high- and low-competition batches. And then your competition will really know there’s no more Mr. Nice Guy.

Lotsa money, lotsa roadblocks

How much do you think was spent on interest and fees in the financial industry? Let’s try $138 billion. That’s a lot of money, and the Fintech surge has yet to take a serious look at that opportunity. Why’s that? Because of the stultifying limitations on creativity by the numerous regulations and legal requirements in the financial sector.

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Inaugural Fintech Competition Crowns 2016 Champion

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money_madness_logo_FYapStone Prevails Over 64 Competitors in Fintech Money Madness Tournament

SAN FRANCISCO, CA – April 8, 2016 – CSTMR (pronounced “customer”), a digital customer acquisition marketing company for fintech and financial services, announced today that YapStone has won the first annual Fintech Money Madness tournament.  YapStone is a global provider of full-stack payment solutions for global marketplaces and large vertical markets.

Modeled after the NCAA March Madness tournament, the 2016 Fintech Money Madness tournament pitted 64 fintech firms, each selected by CSTMR’s team of fintech experts, against one another in head-to-head competition for votes. The tournament was divided into 4 categories, with 16 companies in each category: Lending, Payments, Personal Finance, and “Too Cool to Categorize.”

yapstone“As one of the lesser known, yet larger companies in the Fintech Money Madness tournament,” said Tom Villante,

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And the Money Madness Champion is…

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At long last, we have a winner!

Amongst a very competitive field, YapStone may seem to be a surprising champion. Perhaps not a household name (yet), YapStone earned their position at the top of the podium by taking down a string of high profile competition: Align Commerce, Dwolla, Stripe, Venmo, Prism, and finally, Earnest. The tournament stoked YapStone’s competitive fire, and if you look at the company’s success in recent years, you can see that they bring this fire to everything they do.

YapStone is an end-to-end payments platform – powering payments for global marketplaces and large vertical markets. Founded in 1999 to enable online payments for the apartment rental industry, today YapStone is not only the payments leader in the apartment rental industry,

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We're a Fintech and Financial Marketing Agency based in the thriving tech centers of San Francisco and Austin and work with great companies throughout the U.S., North America, and Globe.

12600 Hill Country Blvd., Suite 275, Austin, TX 78738

535 Mission Street, San Francisco, CA 94105
Ph. 415.968.1805
hello@cstmr.com

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The road to growth is littered with good intentions. CSTMR provides the experience and talent to let you mash the gas pedal and blow through good intentions on your path to real, measurable revenue glory.

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