CSTMR

Fintech Startup Marketing: The First Stop on Your Journey to Success

By

Fintech startup marketing buyer personas

The fintech industry has ignited and transformed the entire way money moves. With more than 12,000 fintech startups currently vying for their corner of the $112B market, the journey to go from a fledgling startup to a thriving business has never been more challenging. 

In fact, it’s estimated that only 38% of all startups will make it past their fourth year – a sobering statistic. 82% cited cash flow problems as the reason, while 42% reported no market need, and 19% claimed they were simply outcompeted. 

As dissimilar as these reasons may seem, they are all connected to one overarching theme: marketing. Or, more accurately, a lack of good marketing. 

As an entrepreneur, it’s easy to get caught up in the excitement of your new product or service. No one believes in it more than you do,

 » Read Complete Post

The Roadmap to Fintech Success: 4 Tips for Your Fintech Startup

By

fintech startups

The global fintech market size reached $111.8 billion in 2018, a staggering growth of 120% in one single year. 5,779 fintech startups were introduced in February 2019—and that was just in the Americas. Once you wrap your head around that number, combine it with the countless companies that are already established in the space, and the well-known traditional financial organizations throwing their hat in the fintech ring. 

 » Read Complete Post

Part 3: The State of Fintech Marketing – From Interaction to Engagement

By

State of Fintech Marketing Interaction to Engagement

Welcome to the third and final installment of our series, The State of Fintech Marketing in 2019 and Beyond. While we may be wrapping up our conversation about brand authenticity and customer-centricity in our series, this theme will continue to be an ongoing and important theme here at CSTMR. Today, we’ll specifically address how fintech companies can leverage both authenticity and customer-centricity to connect with their audience and build loyalty in a virtual, highly competitive market.

In Part 1, we identified three key metrics to help measure brand authenticity in fintech marketing: interaction, engagement, and participation. In Part 2 of the series, we took a deeper look at the first metric, interaction—or the place where the relationship between your brand and target customer begins.

As a surface-level glimpse into an audience’s perception of your brand,

 » Read Complete Post

CSTMR Celebrates Growth of Fintech at 2019 Fintech Luminaries at SXSW

By

Fintech is an industry born out of a series of sparks of ideas that have ignited and disrupted the entire way money moves. Fintech Luminaries, an exclusive VIP event held annually ahead of the world-renowned South by Southwest (SXSW), honors the fintech companies responsible for transforming the financial services world for the better.

As an agency on a mission to help fintech companies build brands and grow through purpose-driven marketing strategies, CSTMR was honored to be one of this year’s sponsors for the FinTech Luminaries event in Austin on the evening of March 9. Our team met with industry leaders—including CEOs, founders, and executives—who are playing an integral role in the future of fintech.

Expected to experience a CAGR of 74.16% between 2019-2025, fintech is one of the most influential and fastest growing sectors in financial services history. To be in the presence of so many influential members of the fintech community was as educational as it was humbling.

 » Read Complete Post

CSTMR Announced as a 2019 UpCity Austin City Excellence Award Winner

By

CSTMR wins austin city excellence award

In a city of over 100,000 businesses, CSTMR is honored to make UpCity’s Austin City Excellence List highlighting the top 20 marketing service providers in the area.

An agency built by industry leaders and sustained by a team dedicated to helping fintech and financial companies grow, CSTMR crafts purpose-driven marketing strategies that empower, inspire, and fuel the unlimited potential of every business it serves.

Published on May 14, 2019, UpCity’s Austin City Excellence List celebrates the top 20 marketing service providers in the city. City Excellence Award winners are chosen based on their individual UpCity Rating, a proprietary scoring system aimed at identifying the “recommendability” of marketing agencies to the businesses that depend on them.

CSTMR was hand-selected by UpCity for its unwavering commitment to brand integrity and customer satisfaction. “The competitive landscape of digital marketing agencies here in Austin makes this honor that much more special,” said CSTMR Founder and CEO Rory Holland following UpCity’s announcement on Tuesday.

 » Read Complete Post

Part 2: The State of Fintech Marketing – Interaction

By

Fintech marketing: interaction metric

As fintech companies shift their marketing efforts toward brand authenticity and customer-centricity to earn customer trust, loyalty, and market share—how do they translate, measure, and analyze results in a meaningful way?

Last month, we launched a new blog series titled, The State of Fintech Marketing in 2019 and Beyond. In it, we asked a question that has the power to transform your fintech company from the inside out: In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their marketing strategies to capture the hearts and wallets of their target customers?

Today, we pose a related question with even greater implications: As fintech companies shift their marketing toward brand authenticity and customer-centricity — to earn customer trust, loyalty, and market share—how do they measure,

 » Read Complete Post

CSTMR Makes Clutch’s ‘Leading B2B Companies in San Francisco for 2019’ List

By

Clutch.co just named CSTMR one of the leading B2B advertising and marketing agencies in San Francisco. As an agency on a mission to help financial and fintech companies grow, CSTMR is thrilled to be included on this elite list of B2B service providers in a city best known for creativity and innovation.

Published on February 28, the 2019 list honors stand-out companies for their commitment to client satisfaction, transparent project management, extensive thought leadership, and valuable service offerings. The data-driven B2B ratings and reviews platform selected more than 200 Bay Area B2B service providers and ranked them according to specific market sectors:

  • Advertising and Marketing
  • Creative and Design
  • Developers
  • IT and Business Services

After analyzing verified client reviews, work quality, services offered, and market presences, Clutch selected CSTMR as a top B2B advertising and marketing agency in San Francisco.

 » Read Complete Post

2019 Digital Marketing Trends to Watch! Are you ready to go-to-market?

By

With the start of Q4, it’s time to start examining and planning your marketing strategies for 2019. With the ever-changing market landscape, it’s more important than ever to keep current on the emerging 2019 digital marketing trends. As I look ahead there is one main theme I see weaving through all the other trends that are popping up. Authenticity. To win customers hearts and share of wallet brands and marketers to commit themselves to transparency and authenticity in all that they do.

As consumers are becoming more and more distrusting of advertising and marketing honesty is becoming critical for brands. From staying true to your brand, remaining clear, direct and calm, embracing open two-way communication both positive and critical on public forums, to developing a more human voice—transparency and authenticity need to be part of your strategy.

The three emerging 2019 digital marketing trends are nothing new. However, it’s the way they’re emerging, build off each other, the market and growing technology that makes them especially salient this coming year. And authenticity weaves its way through each and every one.

The great majority of consumers (86 percent) states that authenticity is an important factor when deciding what brands to support.(Stackla Report)

The Three 2019 Digital Marketing Trends in Fintech and Financial Service:

  1. Customer-Centric Marketing – much more than Hello, <<name>>

    At CSTMR this is nothing new. We put the customer at the heart of everything we do. You’re probably thinking this isn’t a new concept too. Personalization in marketing has been around for a while now. But now it is so much more than Hello, <<name>>. With all the new data there is much more targeting available to us.

 » Read Complete Post

Connect with us

We're a Financial and Fintech Marketing Agency based in the thriving tech centers of Austin, Texas and San Francisco, California and work with great companies throughout the U.S., North America, and Globe.

Connect now

Ready to get growing?

The road to growth is littered with good intentions. CSTMR provides the experience and talent to let you blow through good intentions and generate sustained growth on your path to real, measurable revenue and success.

Get growing!

Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

  • s1
  • s1
  • s1