CSTMR Fintech Marketing Blog

CSTMR Celebrates Growth of Fintech at 2019 Fintech Luminaries at SXSW

May 20, 2019 By Zareen Fidlon

Fintech is an industry born out of a series of sparks of ideas that have ignited and disrupted the entire way money moves. Fintech Luminaries, an exclusive VIP event held annually ahead of the world-renowned South by Southwest (SXSW), honors the fintech companies responsible for transforming the financial services world for the better.

As an agency on a mission to help fintech companies build brands and grow through purpose-driven marketing strategies, CSTMR was honored to be one of this year’s sponsors for the FinTech Luminaries event in Austin on the evening of March 9. Our team met with industry leaders—including CEOs, founders, and executives—who are playing an integral role in the future of fintech.

Expected to experience a CAGR of 74.16% between 2019-2025, fintech is one of the most influential and fastest growing sectors in financial services history. To be in the presence of so many influential members of the fintech community was as educational as it was humbling.

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CSTMR Announced as a 2019 UpCity Austin City Excellence Award Winner

May 15, 2019 By Zareen Fidlon

In a city of over 100,000 businesses, CSTMR is honored to make UpCity’s Austin City Excellence List highlighting the top 20 marketing service providers in the area.

An agency built by industry leaders and sustained by a team dedicated to helping fintech and financial companies grow, CSTMR crafts purpose-driven marketing strategies that empower, inspire, and fuel the unlimited potential of every business it serves.

Published on May 14, 2019, UpCity’s Austin City Excellence List celebrates the top 20 marketing service providers in the city. City Excellence Award winners are chosen based on their individual UpCity Rating, a proprietary scoring system aimed at identifying the “recommendability” of marketing agencies to the businesses that depend on them.

CSTMR was hand-selected by UpCity for its unwavering commitment to brand integrity and customer satisfaction. “The competitive landscape of digital marketing agencies here in Austin makes this honor that much more special,” said CSTMR Founder and CEO Rory Holland following UpCity’s announcement on Tuesday.

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Part 2: The State of Fintech Marketing – Interaction

April 26, 2019 By Rory Holland

As fintech companies shift their marketing efforts toward brand authenticity and customer-centricity to earn customer trust, loyalty, and market share—how do they translate, measure, and analyze results in a meaningful way?

Last month, we launched a new blog series titled, The State of Fintech Marketing in 2019 and Beyond. In it, we asked a question that has the power to transform your fintech company from the inside out: In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their marketing strategies to capture the hearts and wallets of their target customers?

Today, we pose a related question with even greater implications: As fintech companies shift their marketing toward brand authenticity and customer-centricity — to earn customer trust, loyalty, and market share—how do they measure,

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CSTMR Makes Clutch’s ‘Leading B2B Companies in San Francisco for 2019’ List

March 1, 2019 By Zareen Fidlon

Clutch.co just named CSTMR one of the leading B2B advertising and marketing agencies in San Francisco. As an agency on a mission to help financial and fintech companies grow, CSTMR is thrilled to be included on this elite list of B2B service providers in a city best known for creativity and innovation.

Published on February 28, the 2019 list honors stand-out companies for their commitment to client satisfaction, transparent project management, extensive thought leadership, and valuable service offerings. The data-driven B2B ratings and reviews platform selected more than 200 Bay Area B2B service providers and ranked them according to specific market sectors:

Advertising and Marketing
Creative and Design
Developers
IT and Business Services

After analyzing verified client reviews, work quality, services offered, and market presences, Clutch selected CSTMR as a top B2B advertising and marketing agency in San Francisco.

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The State of Fintech Marketing in 2019 and Beyond

February 15, 2019 By Rory Holland

Fintech marketing rules have changed. Do you have the right tools for success?

In an industry that has thrived on physical, face-to-face interactions to establish trust, relationships, and integrity—how do fintech companies adapt their current marketing efforts to capture the hearts and wallets of their target customers?

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Happy Holidays From the CSTMR Team!

December 21, 2018 By Zareen Fidlon

Our team at CSTMR would like to wish you a very happy holiday and a prosperous new year!

In the spirit of the holiday season, we’d like to leave you with a holiday tale, written by our friend and colleague Josh Wendroff at Seedpay.

T’was the Night Before Fintech Christmas…

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2019 Digital Marketing Trends to Watch! Are you ready to go-to-market?

October 26, 2018 By Rory Holland

With the start of Q4, it’s time to start examining and planning your marketing strategies for 2019. With the ever-changing market landscape, it’s more important than ever to keep current on the emerging 2019 digital marketing trends. As I look ahead there is one main theme I see weaving through all the other trends that are popping up. Authenticity. To win customers hearts and share of wallet brands and marketers to commit themselves to transparency and authenticity in all that they do.

As consumers are becoming more and more distrusting of advertising and marketing honesty is becoming critical for brands. From staying true to your brand, remaining clear, direct and calm, embracing open two-way communication both positive and critical on public forums, to developing a more human voice—transparency and authenticity need to be part of your strategy.

The three emerging 2019 digital marketing trends are nothing new. However, it’s the way they’re emerging, build off each other, the market and growing technology that makes them especially salient this coming year. And authenticity weaves its way through each and every one.

The great majority of consumers (86 percent) states that authenticity is an important factor when deciding what brands to support.(Stackla Report)

The Three 2019 Digital Marketing Trends in Fintech and Financial Service:

Customer-Centric Marketing – much more than Hello, <<name>>

At CSTMR this is nothing new. We put the customer at the heart of everything we do. You’re probably thinking this isn’t a new concept too. Personalization in marketing has been around for a while now. But now it is so much more than Hello, <<name>>. With all the new data there is much more targeting available to us.

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5 Reasons to Attend The Forum 2018

May 1, 2018 By Rory Holland

Here’s why you should join us at The Forum 2018 May 7-9th in Las Vegas.

1) The latest financial marketing ideas, actionable insights and networking with peers!
The Forum 2018 brings specialists in banking, financial services, digital marketing and design explaining the “how to,” not just “why you should” — three straight days loaded with strategy sessions, killer keynotes, and in-depth workshops. The Forum 2018 Agenda.

2) Learn from the best in the business.
No one goes to a conference to listen to a bunch of consultants make sales pitches. Which is precisely what makes The Financial Brand Forum different. Our speakers never “sell from the stage.” When we build our agenda, we look for one thing only: the smartest teachers we can find — period. The Forum 2018’s world-class lineup includes speakers including, Guy Kawasaki, Randi Zuckerberg,

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Are you FINTASTIC?

March 10, 2018 By Jack Macy

Join the #iamFintastic Movement

Post a selfie or groupie on Twitter with hashtag #iamFintastic during the 2018 Fintech Luminaries VIP Reception to support Fintech innovation. The post with the most likes + shares will win a special Fintech VIP Prize Package.

Rules:

• Post a selfie on Twitter, hashtag #iamFintastic
• The posts with the most likes + shares during the event wins
• 5 total winners selected

Fintech VIP Prize Package:

• $25 Starbucks gift card
• Free Digital Strategy Session with CSTMR ($500 value)
• Special edition #iamFintastic t-shirt

Event Sponsors

Ready to discuss digital marketing strategies to help your Fintech or financial company grow? If so, set up some time to talk!

#iamfintastic #fintech #fintechmarketing

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2018 SXSW Fintech and Financial Events

February 22, 2018 By Rory Holland

SXSW is back for 2018 with more FinTech and financial services events and programming than ever before.

With so much to do, see and experience at SXSW and the Fintech events, the CSTMR team has done some research and put together a FinTech round-up to help guide you and make the best of this year’s events.

We will be co-hosting the 2nd annual FinTech Luminaires VIP Party an exclusive, private VIP FinTech event during SXSW.