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Expert insights for fintech and financial services marketing

Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.

Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!

Romina Gómez

Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.

Brendan Bresnahan

Latest Posts

Marketing, Strategy

Marketing Attribution Has Evolved: Here’s What Comes Next

1-to-1 marketing attribution was always an illusion. Today, what truly matters most is brand “lift.” Discover how to measure what truly drives growth.

Jack Macy

Marketing, Strategy

SEO Audit Checklist: Best Practices and Tools

Staying on top of SERPs is hard work–but following this 11-step SEO audit checklist makes it easier. Read on to learn more!

Romina Gómez

Marketing, Strategy

Supercharge Organic Visibility With Original Content

The future of marketing belongs to those who create original content. For fintechs, it’s the key to standing out in a crowded market.

Brendan Bresnahan

Marketing, Strategy

Technical SEO: How to Improve Your Website’s Performance

Technical SEO can be intimidating to fintechs trying to improve their website’s performance. In this article, we cover what you need to know.

Romina Gómez

Marketing, Strategy

Search Intent in SEO: Deliver Value and Build Trust

The secret sauce in any SEO strategy is understanding search intent. In this article we show you what it means, and how to leverage it.

Romina Gómez

Growth, Marketing, Strategy

What Financial Brands Can Learn From Affiliate Marketing

Unlock insights from Fintel Connect’s 2024 FIAM Report. Learn how affiliate marketing can power financial services growth in today's market.

Rory Holland

Mighty Finsights Podcast Latest Episodes

Episode 25

Interview with John Erik Metcalf of Upgraded: How Fintech Is Allowing a Retail Brand to Refurbish the Circular Economy

John Erik Metcalf of Upgraded joins Rory Holland to discuss how fintech makes MacBooks accessible, refurbishes tech, and supports a circular economy.

May 27, 2025
33 min

Episode 24

Interview with Sloan Shanahan of FusionIQ: Why Behavioral Finance Is the Unsung Hero of Wealth Management

Rory Holland and Sloan Shanahan discuss FusionIQ’s mission to enhance wealth management using behavioral finance and technology.

May 13, 2025
42 min 26 sec

Episode 23

Interview with Michael Luxenberg of Bankuity and Concord Advice: Revealing the Data that Lenders Don’t Know They’re Missing.

Michael Luxenberg of Bankuity talks with Rory Holland about how alternative data can help businesses make smarter decisions when assessing consumer creditworthiness.

April 29, 2025
35 min 53 sec

Ready to build your brand into something better?

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