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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Read on
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
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Dan Ocock

Latest Posts

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  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Picture of Rory Holland
Rory Holland
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
Picture of Dan Ocock
Dan Ocock
  • Marketing

Content Curation: An Overview for Financial Services

Want to stay top-of-mind and reduce the burden of creating original content? Read this article and discover the power of content curation.
Picture of Whitney Wingerd
Whitney Wingerd
  • Marketing

Digital Marketing Defined: A to Z Glossary

From brand to performance, strategy to storytelling—explore the essential terms and concepts behind modern digital marketing with CSTMR’s glossary.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Design

The Art of Blog Images: Strategy, Psychology, and Common Pitfalls 

Blog images are more important than they seem. In fact, they’re strategic tools that captivate audiences and drive new conversions.
Picture of Dan Ocock
Dan Ocock
View all Finsights Posts

Mighty Finsights Podcast Latest Episodes

Episode 32
Interview with Frank Young: Why Adaptive Leadership Can Save Fintech Firms Millions
Payments expert Frank Young on why Google Wallet failed, Apple Pay won, and how to build user trust.
  • 1 hr 2 min
Episode 31
Interview with Mike Nellis of Austin Community Foundation: How Community Foundations Can Restore Trust in Philanthropy
Rory Holland and Mike Nellis on the generational wealth transfer, trust-based giving, and the future of philanthropy.
  • 60 min
Episode cover image with a portrait of Jason Henrichs
Episode 30
Interview with Jason Henrichs of Alloy Labs: Why Brand Differentiation Is the Vital Strategy for Community Banks and Credit Unions
Rory Holland and Jason Henrichs discuss building trust, the future of BaaS, and why community banks must innovate.
  • 1 hr 5 min
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.