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Finsights Blog

Expert insights for fintech and financial services marketing
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
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  • Marketing

Content Curation: An Overview for Financial Services

Want to stay top-of-mind and reduce the burden of creating original content? Read this article and discover the power of content curation.
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Whitney Wingerd
  • Marketing

Digital Marketing Defined: A to Z Glossary

From brand to performance, strategy to storytelling—explore the essential terms and concepts behind modern digital marketing with CSTMR’s glossary.
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Brendan Bresnahan

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  • Advertising, Marketing, Strategy

YouTube SEO: An Actionable Guide for Fintech

Read this article and master the art of YouTube SEO for fintech, including how to optimize video content to engage audiences and drive growth.
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Brendan Bresnahan
  • Fintech, Growth, Marketing, Strategy

Maximizing Your Financial Services Marketing Strategy

Read this article to learn how to optimize your financial services marketing strategy with data-driven tactics and proven techniques for success.
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Rory Holland
  • Fintech, Marketing, Strategy

Crafting Strategies for Success in Fintech Marketing

Read this article and discover winning fintech marketing strategies that boost growth, visibility, and customer engagement.
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Rory Holland
  • Advertising, Fintech, Growth, Strategy

Optimize ROI: PPC Strategies For Financial Services

PPC for financial services is an important ingredient in a holistic marketing strategy. Here’s your go-to guide for launching an effective PPC strategy.
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Jack Macy
  • Fintech, Marketing, Strategy

Fintech Customer Acquisition Strategies for Consistent Growth

Customer acquisition is the process of getting new customers. For fintechs looking to stand out, developing a customer acquisition strategy is critical. Here’s how.
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Rory Holland
  • Fintech, Marketing, Strategy

Fintech Content Marketing: Strategies, Trends, and Best Practices

Are you a fintech looking to better connect with your target market while driving brand awareness and visibility? Discover the power of content marketing.
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Brendan Bresnahan
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Mighty Finsights Podcast Latest Episodes

Episode 29
Interview with Alex Bates of Dark Rock Cybersecurity: Using SOC 2 to Enhance Your Business, Not Just Manage Risk
Rory Holland, Jack Macy and Alex Bates reflect on CSTMR’s journey to achieving SOC 2 compliance and how it’s helped strengthen the organization.
  • 39 min
Episode 28
Interview with Jorge Garcia of Linker Finance: Solving Commercial Banking Tech the Hard Way and Winning
Rory Holland and Jorge Garcia discuss commercial banking technology and how community financial institutions can stay competitive.
  • 49 min
Episode 27
Interview with Alex McLeod of Parlay Finance: Small Business Owners Deserve Better than Generic AI Solutions
Rory Holland and Alex McLeod discuss the ways that banks can use AI to simplify the lending process for small business owners.
  • 46 mins
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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.