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Finsights Blog

Expert insights for fintech and financial services marketing
  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Read on
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
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Dan Ocock

Latest Posts

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  • Strategy

Finding a Marketing Agency: Tips From the Agency Buyer’s Guide

Knowing how to choose a digital marketing agency can be difficult. Learn what to look for and what to avoid in your next agency partner.
Picture of Rory Holland
Rory Holland
  • Strategy

Discovery Optimization and The Shifting Landscape of Search

AI is reshaping digital discovery. Learn how Discovery Optimization—SEO, AEO, and GEO—helps financial brands stay visible and trusted online.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Marketing

How Smart Financial Brands Scale: Start With a Brand Model

Read this article and learn what a brand model is and how CSTMR uses them to help fintech and financial services companies grow.
Picture of Dan Ocock
Dan Ocock
  • Marketing

Content Curation: An Overview for Financial Services

Want to stay top-of-mind and reduce the burden of creating original content? Read this article and discover the power of content curation.
Picture of Whitney Wingerd
Whitney Wingerd
  • Marketing

Digital Marketing Defined: A to Z Glossary

From brand to performance, strategy to storytelling—explore the essential terms and concepts behind modern digital marketing with CSTMR’s glossary.
Picture of Brendan Bresnahan
Brendan Bresnahan
  • Design

The Art of Blog Images: Strategy, Psychology, and Common Pitfalls 

Blog images are more important than they seem. In fact, they’re strategic tools that captivate audiences and drive new conversions.
Picture of Dan Ocock
Dan Ocock
View all Finsights Posts

Mighty Finsights Podcast Latest Episodes

Episode 38
Interview With David Benskin: A New Brand, a New Category, the 13-Year Evolution to Connected Intelligence
How David Benskin turned his frustration as an advisor into a connected intelligence platform for banks.
  • 47 min
Episode 37
Interview with Chris Levy: Rising from Intern to CEO in Just Over a Decade
How a summer intern became CEO and scaled mission-driven lending to $780M in PPP loans.
  • 45 min
Episode 36
Rory Holland and Jack Macy: A Conversation about Choosing the Right Agency and Partnering for the Long Haul
A masterclass for financial leaders on selecting the right marketing agency and building for growth.
  • 36 min
Listen to All Episodes

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Finsights Blog

Marketing insights, news, and strategy from the CSTMR Team.

Mighty Finsights Podcast

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.