Convert more traffic, from sign-ups to sales hand-offs to online purchases. We audit conversion paths and analytics, define positioning/messaging strategy, run A/B and usability testing, and more to maximize your conversion and engagement outcomes.
We believe that the key to growth lies at the intersection of marketing, product, and design. Product and marketing must work in lock step to reach the right market. Good design provides the foundation for both. Success is determined not by how strong each element is individually, but by how well they work together.
We’ll help you translate your growth goals into a tangible, measurable plans of action.
Best of the Week: Issue 7
Data released this week indicates rapid adoption of mobile technology for financial transactions, along with a strong desire for streamlined mobile payments among millennials. This week’s “Best of” also includes a meaty article with three specific reports that unearth additional Adwords ROI, and a list of 10 web design trends we’re happy to see go.
“20% of Millennials would prefer not to interact with cashiers at all in retail environments,” but it will take retailers years to catch. The survey results from local shopping data aggregator Retale show a growing desire for streamlined check-out technology.
Despite some weaknesses in Bank of America’s mobile tech offering (i.e. a monthly cap on mobile deposits),
Let’s talk growth. You need customers. Not just one-time buyers; you want loyal, profitable consumers that buy from you feverishly, sing your praises, and refer their friends. That’s where we come in.
The CSTMR team is focused on a simple notion — drive crazy growth for our clients. Happily, we have not only survived but thrived in the deepest, darkest trenches of the financial services and fintech industries. Together with your executive team, we address the fundamental issues that define your success:
Growth Drivers for Fintech Startups
Many fast growing fintech and financial services companies that we encounter lack the in-house marketing resources and time to drive quick growth and catapult their company to the next level. Despite the challenges, there are a few basic, strategic tactics that you start with to help drive growth, and it all begins with breaking down your target audience, customers and prospects, by segment and stage.
Segmentation can be difficult for many organizations because their products or services may cut across broad groups of individuals or companies. A key to useful audience segmentation is looking at how individual prospects choose to purchase from you, and what similarities or differences exist in the buying process.
- How do they decide to make a purchase?
- What factors into their decision?
- Who are the individuals involved in the decision?
Best of the Week: Issue 6
The rapidly changing landscape of marketing and PR is reflected in this edition of our “Best of the Week” series. It includes an article that attempts to define omni-channel marketing — and how it’s changing the way we look at marketing communications — as well an article that shares ways marketing and PR can better coordinate their efforts. It also includes branding advice for authenticity, content design tips, and our most popular tweets from the week.
In the wake of the Rob Lowe/DirecTV advertising debacle, brand claims need to be more accurate and authentic than ever. Trying to decide what qualifies as “accurate” can leave some marketers in an unnavigable gray area. Branding Strategy shares four rules to live by.
Meaty content with useful knowledge and information always trumps design.
Re-Imagining the Financial Services Industry, the Millennial Disruption Index, Lender Concerns, and Two UX Optimization Solutions
A lot was written this week about the challenges the financial industry faces, along with insights into how that same troubled industry can be saved with innovative technology and thoughtful design. This week’s “Best of” includes a research study — with more than 10,000 data points — on Millennial perception toward the financial industry, and an article that highlights one major growth problem lenders are dealing with. It also includes two links with useful UX solutions entrepreneurs and innovators in FinTech should understand that will impact acquisition and conversions. Here are our 5 most popular articles for the week:
Max Levchin brings an interesting perspective to the seemingly archaic approach most major banks have toward technology and innovation.
B2C Payments 10x Cheaper, the Golden Rules of Objective Product Testing, Paid Traffic Optimization
With more and more B2C payment startups getting traction, Bank Innovation shares their (safe) prediction that the increase in competition and better technologies will drive costs down. Also this week we have a variety of optimization resources, including an article on the 3 key metrics for optimizing paid traffic, an article on the 6 rules of staying objective while analyzing product test results, and more. Here are our 5 most popular articles and resources for the week:
B2C eCommerce sales are expected to grow nearly 20%, and B2C payment companies (i.e. Stripe, Square, etc.) are starting to gain serious traction. The reality of these two statements means B2C payment fees will quickly decline. Bank Innovation gives us an inside look at the firms positioned to take advantage of the disruption,
FinTech Fundings, Tyranny of the MVP, and Google’s Life Saving Tool
The first quarter closed with a flood of funding to the FinTech sector, while intelligent online companies prepare for Google’s April 21st algorithm update by taking advantage of a convenient tool. Also, Jon H. Pittman shares a unique view on the pitfalls of the minimum viable product (MVP!), and Social Media Today gives us an inside look at why video for social media is growing like a weed. Here are our 5 most popular articles and resources of the week:
The last week of the quarter closed with $133 million in funding and two acquisitions. Toopher was acquired by Salesforce and ReadyForZero by Avant. The sector remains red hot as deal flow seems to be as healthy as ever.
It’s normal for trends to get overblown,
Meerkat v. Periscope, FinTech Sandbox Free Data, and Community Bank Decline
While the twitter-verse got into a heated Meerkat v. Periscope debate, we wonder if mobile live streaming is just another social novelty we’ll soon forget, or a peek into the future of social content? Also, the FinTech Sandbox in Boston officially launched it’s free data for startups program this week, and Bank Innovation pondered the future of community banks. Here are our 5 most popular articles and resources of the week:
Just hours after Meerkat announced the close of its latest funding round, Twitter announced its own live streaming app, Periscope. The news sparked a frenzy of debates, along with an abundance of experimental live-stream sessions. Whether it’s a flash in the pan or not, the two apps have the attention of social media this week.