Growth Drivers for Fintech Startups
Many fast growing fintech and financial services companies that we encounter lack the in-house marketing resources and time to drive quick growth and catapult their company to the next level. Despite the challenges, there are a few basic, strategic tactics that you start with to help drive growth, and it all begins with breaking down your target audience, customers and prospects, by segment and stage.
Segmentation can be difficult for many organizations because their products or services may cut across broad groups of individuals or companies. A key to useful audience segmentation is looking at how individual prospects choose to purchase from you, and what similarities or differences exist in the buying process.
- How do they decide to make a purchase?
- What factors into their decision?
- Who are the individuals involved in the decision?