We’re going to need a bigger door: If you’re a fintech or financial services company, you may find the big boys on Wall Street are going to come knocking as fintech/finserv acquisitions heat up. It turns out that if someone is going to eat Wall Street’s lunch, Wall Street at least wants to be the ones paying for it.
It’s not who you know, but who knows you: To attract investors and potential suitors, it helps if you have a few customers (and employees and relatives don’t count). The rest of this week’s “Best of” show that just because your marketing is working at attracting and converting customers in one area doesn’t mean that you can let off the gas elsewhere.
A new study finds a compounded increase in paid advertising click-throughs for companies already leading the organic search field. Two other pieces offer tips on maximizing the impact of email and mobile marketing strategies through effective analytics and apps,