This week’s “Best of” includes data on optimum Facebook post frequency, and insight into the weaknesses of archaic marketing department structure. With mobile searches finally surpassing desktop searches, Google is rolling a variety of new ad formats meant to target the growing mobile user base. And finally, to settle the inevitable agitation of constant change, we found a great article on creating a mindset for growth. It grounds us in what truly matters for growth, no matter what tactics and technologies go extinct.

REPORT: How Many Posts per Week Should Facebook Pages Average?

In response to the penalizing algorithm updates, Facebook marketers are getting maximum organic post reach by maintaining optimum post frequency. There is solid data to support this one, and the results are clear. Less is more. Read More

Is Your Marketing Department Structured for the Last Century?

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Best of the Week: Issue 7

Data released this week indicates rapid adoption of mobile technology for financial transactions, along with a strong desire for streamlined mobile payments among millennials. This week’s “Best of” also includes a meaty article with three specific reports that unearth additional Adwords ROI, and a list of 10 web design trends we’re happy to see go.

Survey: Millennials Want In-Store Mobile Payments, Not Human Cashiers

“20% of Millennials would prefer not to interact with cashiers at all in retail environments,” but it will take retailers years to catch. The survey results from local shopping data aggregator Retale show a growing desire for streamlined check-out technology.
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Bank of America’s Mobile Deposit Volume Booms

Despite some weaknesses in Bank of America’s mobile tech offering (i.e. a monthly cap on mobile deposits),

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Best of the Week: Issue 6

The rapidly changing landscape of marketing and PR is reflected in this edition of our “Best of the Week” series. It includes an article that attempts to define omni-channel marketing — and how it’s changing the way we look at marketing communications — as well an article that shares ways marketing and PR can better coordinate their efforts. It also includes branding advice for authenticity, content design tips, and our most popular tweets from the week.

4 Rules For Making Authentic Brand Claims

In the wake of the Rob Lowe/DirecTV advertising debacle, brand claims need to be more accurate and authentic than ever. Trying to decide what qualifies as “accurate” can leave some marketers in an unnavigable gray area. Branding Strategy shares four rules to live by.
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Quick Tips Video: Using Design to Enhance Your Content

Meaty content with useful knowledge and information always trumps design.

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Re-Imagining the Financial Services Industry, the Millennial Disruption Index, Lender Concerns, and Two UX Optimization Solutions

A lot was written this week about the challenges the financial industry faces, along with insights into how that same troubled industry can be saved with innovative technology and thoughtful design. This week’s “Best of” includes a research study — with more than 10,000 data points — on Millennial perception toward the financial industry, and an article that highlights one major growth problem lenders are dealing with. It also includes two links with useful UX solutions entrepreneurs and innovators in FinTech should understand that will impact acquisition and conversions. Here are our 5 most popular articles for the week:

Why It’s Time To Re-Imagine the Financial Services Industry

Max Levchin brings an interesting perspective to the seemingly archaic approach most major banks have toward technology and innovation.

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B2C Payments 10x Cheaper, the Golden Rules of Objective Product Testing, Paid Traffic Optimization

With more and more B2C payment startups getting traction, Bank Innovation shares their (safe) prediction that the increase in competition and better technologies will drive costs down. Also this week we have a variety of optimization resources, including an article on the 3 key metrics for optimizing paid traffic, an article on the 6 rules of staying objective while analyzing product test results, and more. Here are our 5 most popular articles and resources for the week:

Fintech 1,000: B2C Payments will be 10x cheaper but volumes will increase 10x

B2C eCommerce sales are expected to grow nearly 20%, and B2C payment companies (i.e. Stripe, Square, etc.) are starting to gain serious traction. The reality of these two statements means B2C payment fees will quickly decline. Bank Innovation gives us an inside look at the firms positioned to take advantage of the disruption,

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