Quilt
A mobile-first insurance startup, focused on delivering a radically simple, tailored experience.
Services Provided
- Marketing Strategy
- Product Design
- Website Design
- Brand Design
- Paid Media Advertising
Millennial-Focused Startup Making Insurance Radically Simple
The Challenge
Quilt (acquired by Mass Mutual in 2018) helps young people get insurance coverage by making everything radically simple and tailored to their needs and lifestyle — unlike big, traditional insurance companies.
Quilt needed to get an MVP website and product to market quickly in order to build a case for their business, and then iterate and improve upon it over time. They also needed helping testing the efficacy of paid marketing channels for early message testing and traction.
The Solution
CSTMR embedded within the Quilt team to help plan, design and build their mobile-first MVP site and insurance products. Our UX and visual design team designed a mobile user experience and product flow, while applying and extending their new brand identity along the way.
Next, we defined, setup and managed their paid media campaigns across multiple channels to gather learnings, start acquiring customers and help set CPA projections for future planning and fundraising efforts. We then continued work with Quilt beyond the initial engagement, redesigning their v2 site and product experience as they integrated with new partners and added new product offerings.
"The team at CSTMR consistently exceeds my expectations on design/UX creativity and turn around time. They have helped to mature our brand into something unique, relevant and recognizable. As a startup, we love that CSTMR can switch gears quickly, even mid-project, and easily fit in as an extension to our team. I recommend working with them – they are always professional and seemingly always available when we need them."
Results
Brand & Product Launch to Acquisition
CSTMR designed, launched, and optimized the new website and consumer insurance quote engine to establish a foundation for growth that ultimately helped position Quilt to be acquired.
- Designed v1 of their website and mobile-first experience
- Launched paid media channels — paid search, display/retargeting and Facebook
- Designed v2 of website and new product offerings
- Acquisition by Mass Mutual
