The Client: Cardpool
Cardpool is a gift card exchange that makes it easy for anyone to safely and securely buy discounted gift cards or sell unwanted gift cards for cash. Since 2009, Cardpool has helped its customers save over $32 million and counting.
The Problem
Their website had not been updated in a long time — its style paled in comparison to the competition, it didn’t position their brand and offerings well, and they offered no mobile experience to consumers. In addition, they also needed to roll out an iOS mobile app and in-store kiosks in the same new site style.
The Solution
We partnered with their marketing, product, development, and UX staff to plan, design and launch the user experience and new brand style for a mobile-responsive website, an iOS mobile app, a kiosk card-selling app and videos. In the process, we helped introduce new features and functionality to extend their business offerings to consumers, particular mobile users and in-store revenue opportunities.
The Results
CSTMR designed, launched, and optimized the new website and consumer insurance quote engine to establish a foundation for growth.
- Designed and launched new mobile-responsive website experience and brand style
- Designed iOS mobile app
- Designed and produced in-store kiosk screen UX and videos
| “I turned to CSTMR to provide UX, design and conversion strategy and execution. Not only do they deliver thoughtful UX/design, they understand our audience and what it takes to engage and convert them. They have consistently created high quality work and have been extremely dependable in delivering a variety of projects on time and on budget. I recommend them to anyone looking to enhance their UX, creative and conversions.” – Brett Potts, Director of eCommerce, Blackhawk Networks/Cardpool |
