Bank of Marin
A regional, business-focused bank in the San Francisco Bay Area.
- Marketing Strategy
- Brand Strategy
- Paid Media Advertising
- Web Development
Bay Area Bank Reinvigorates Its Brand
Bank of Marin is a San Francisco area bank with 20+ branches. They primarily serve the unique needs of business owners. Everyone from sole-proprietors who are starting their first business to CEOs who are leading multinational corporations.
Looking to standout in the hyper-competitive commercial banking industry, Bank of Marin came to CSTMR for a brand refresh, website redesign, and the activation of digital media channels. The goal was to differentiate the bank with a fresh identity and to discover if select digital media channels could efficiently acquire customers for business banking products.
- Reposition Bank of Marin as a business bank
- Launch new visual brand expression and website
- Implement geo-targeting for different markets
- Test digital media channels to determine efficacy