Bank of Marin

A regional, business-focused bank in the San Francisco Bay Area.

  • Marketing Strategy
  • Brand Strategy
  • Paid Media Advertising
  • UX/Design
  • Web Development
  • SEO

Bay Area Bank Reinvigorates Its Brand

The Challenge

Bank of Marin is a San Francisco area bank with 20+ branches. They primarily serve the unique needs of business owners. Everyone from sole-proprietors who are starting their first business to CEOs who are leading multinational corporations. 

Looking to standout in the hyper-competitive commercial banking industry, Bank of Marin came to CSTMR for a brand refresh, website redesign, and the activation of digital media channels. The goal was to differentiate the bank with a fresh identity and to discover if select digital media channels could efficiently acquire customers for business banking products.

Goals:

  • Reposition Bank of Marin as a business bank
  • Launch new visual brand expression and website
  • Implement geo-targeting for different markets
  • Test digital media channels to determine efficacy
Bank of Marin redesign

The Solution

A complete website redesign branded Bank of Marin as the go-to business bank in the area, and a thoughtfully designed UI/UX positioned the bank as a trustworthy financial partner. Paid media campaigns through Google Adwords campaigns and the Google display network drove thousands of geo-targeted visitors who were looking for the specific services the bank offers.

"One of the biggest things that I would recommend CSTMR for, is not just working with us but working with a lot of our other vendors. The fact that CSTMR sits in on different meetings with different vendors means that we are able to close the loops that we might have trouble closing on our own."

Jarrod Gerhardt
Chief Marketing Officer, Bank of Marin

Looking to grow, optimize, or launch your financial services marketing?

Let's Chat

In search of marketing expertise for your company? Pick a time to discuss your digital marketing outlook with CSTMR’s CEO, Rory Holland. We will share insights and guidance and see if we are a good fit to help your organization grow.