The Client: Bank of Marin
Bank of Marin is a San Francisco area bank with 20+ branches. They primarily serve the unique needs of business owners. Everyone from sole-proprietors who are starting their first business to CEOs who are leading multinational corporations. Products include business and personal checking, lending, wealth management, and more.
Looking to standout in the hyper-competitive commercial banking industry, Bank of Marin came to CSTMR for a brand refresh, website redesign, and the activation of digital media channels. The goal was to differentiate the bank with a fresh identity and to discover if select digital media channels could efficiently acquire customers for business banking products.
A complete website redesign branded Bank of Marin as the go-to business bank in the area, and a thoughtfully designed UI/UX positioned the bank as a trustworthy financial partner. Paid media campaigns through Google Adwords campaigns and the Google display network drove thousands of geo-targeted visitors who were looking for the specific services the bank offers.
Bank of Marin upgraded its brand identity and began acquiring new customers through untapped paid media channels.
- Repositioned Bank of Marin as a business bank
- Refreshed the brand’s visual identity with a new website and style
- Built product-specific landing pages for paid media campaigns
- Set baseline metrics with Google Analytics and call tracking
– Jarrod Gerhardt, CMO at Bank of Marin