This week’s “Best of” includes data on optimum Facebook post frequency, and insight into the weaknesses of archaic marketing department structure. With mobile searches finally surpassing desktop searches, Google is rolling a variety of new ad formats meant to target the growing mobile user base. And finally, to settle the inevitable agitation of constant change, we found a great article on creating a mindset for growth. It grounds us in what truly matters for growth, no matter what tactics and technologies go extinct.
REPORT: How Many Posts per Week Should Facebook Pages Average?
In response to the penalizing algorithm updates, Facebook marketers are getting maximum organic post reach by maintaining optimum post frequency. There is solid data to support this one, and the results are clear. Less is more. Read More
Is Your Marketing Department Structured for the Last Century?
Targeted for banks, but relevant to all. This article from The Financial Brand calls out old school marketing departments and their ineptitude in the modern landscape. Read More
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Not surprising, but finally official, mobile searches now outnumber desktop searches via Google. The data released this week serves as justification for the release of new Adwords formats, specifically for mobile advertisers. Read More
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop
New ad formats are rolling out for Adwords, and the company’s new mortgage and auto insurance comparison tools are among the three biggest changes. All are geared towards engaging what Google now calls “micro-moments” (aka quick searches from a mobile device). Read More
Creating the Mindset For Growth
Every week it seems like something changes. It can seem impossible to keep up. This article grounds us in what is important, and helps us maintain a mentality that sprouts growth, no matter what is working today. Read More
