Best of the Week: Issue 8

Best of the Week: Issue 8

This week’s “Best of” includes data on optimum Facebook post frequency, and insight into the weaknesses of archaic marketing department structure. With mobile searches finally surpassing desktop searches, Google is rolling a variety of new ad formats meant to target the growing mobile user base. And finally, to settle the inevitable agitation of constant change, we found a great article on creating a mindset for growth. It grounds us in what truly matters for growth, no matter what tactics and technologies go extinct.

REPORT: How Many Posts per Week Should Facebook Pages Average?

In response to the penalizing algorithm updates, Facebook marketers are getting maximum organic post reach by maintaining optimum post frequency. There is solid data to support this one, and the results are clear. Less is more. Read More

Is Your Marketing Department Structured for the Last Century?

Targeted for banks, but relevant to all. This article from The Financial Brand calls out old school marketing departments and their ineptitude in the modern landscape. Read More

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Not surprising, but finally official, mobile searches now outnumber desktop searches via Google. The data released this week serves as justification for the release of new Adwords formats, specifically for mobile advertisers. Read More

Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop

New ad formats are rolling out for Adwords, and the company’s new mortgage and auto insurance comparison tools are among the three biggest changes. All are geared towards engaging what Google now calls “micro-moments” (aka quick searches from a mobile device). Read More

Creating the Mindset For Growth

Every week it seems like something changes. It can seem impossible to keep up. This article grounds us in what is important, and helps us maintain a mentality that sprouts growth, no matter what is working today. Read More

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

Get Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

By submitting your email address you agree to receive email communications from CSTMR. And, we never share email addresses with anyone else.

Let us help you convert visitors into leads… and leads into customers.

Let's Chat

In search of marketing expertise for your company? Pick a time to discuss your digital marketing outlook with CSTMR’s CEO, Rory Holland. We will share insights and guidance and see if we are a good fit to help your organization grow.