Best of the Week: Issue 6
The rapidly changing landscape of marketing and PR is reflected in this edition of our “Best of the Week” series. It includes an article that attempts to define omni-channel marketing — and how it’s changing the way we look at marketing communications — as well an article that shares ways marketing and PR can better coordinate their efforts. It also includes branding advice for authenticity, content design tips, and our most popular tweets from the week.
In the wake of the Rob Lowe/DirecTV advertising debacle, brand claims need to be more accurate and authentic than ever. Trying to decide what qualifies as “accurate” can leave some marketers in an unnavigable gray area. Branding Strategy shares four rules to live by.
Meaty content with useful knowledge and information always trumps design. Always. But design is a great way to differentiate already great content. The team over at Aweber provides quick-tips on how to enhance content with design.
The relationship between PR and marketing is changing rapidly. PR is more than just landing media coverage, it’s about maximizing the impact by building the story through multiple channels, and coordination with marketing can make it happen.
Omni-channel marketing is among the hottest buzzwords in marketing today. How is it different than multi-channel marketing? And how does it change the way we look at our marketing activities? This article tries to answer these questions, and some.