Best of the Week: Issue 40

Best of the Week: Issue 40

Better live up to the hypechicken and egg

Ever been in that position when everyone’s looking to you and you don’t know what to say? Or you have a lot to say, but no one is listening? That’s what happens when you master content marketing OR SEO, but not both. Truth is, it’s like the chicken and the egg – SEO and content work best when they go hand in hand.

Bubble, bubble, burst and trouble?

Remember the dot-com boom? Went pretty well for a while there. So did the lending industry, but that went downhill quick. As far as the boom part of the cycle goes, that’s were we are with Fintech. Question is, will it bust like the others? One venture capitalist says, well, yes and no.

Strange bedfellows

It’s not every day that you see a pretentious hipster artist sharing the sheets with dollar-minded investors – but it happens in the tech world, thanks to cryptocurrency. Here are a few examples of how the art world incorporates blockchain into its daily dealings.

The CRO knows

There’s a three-letter acronym crowing its presence all over town, and it’s pushing the old ones out of the way. While SEO remains an essential member of the flock, conversion rate optimization – CRO – is soaring. Here’s why.

The Brad Pitt of marketing

If you’ve seen Moneyball, you’ll understand this: rather than assemble a strong team of players you think will play well together, bring in the ones who show statistical results in the precise areas your team needs improvement. That’s the idea of growth hacking – forget the long-term marketing plan, and just focus on what works. Hey, if it worked for Brad Pitt, it’ll work for you.

Until next week, forget about what came first. Seriously, you have better things to do…


Picture of Jack Macy
Jack Macy
Jack Macy is one of the co-founders of CSTMR. His background and experience span branding, marketing strategy, design, UX, and technical development across financial services, technology, healthcare, and nonprofits.

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