Best of the Week: Issue 38

Best of the Week: Issue 38

This is the futureMinority-Report_w304

Remember how Tom Cruise could see a crime before it happened in Minority Report? There’s a new DaaS solution out there that enables you, the marketer, to hook up with potential customers before they even know they’re interested. Don’t worry – it’s not that it can see into the future. It’s just data being assessed in a very clever way.

Alas, poor Fintech, you’re not so perfect

Fintech has lured in investors, bankers, lenders, and borrowers with simple smartphone apps, because it promises ease of use. But there’s one reason why Hamlet was told; “Neither a borrower nor a lender be”, and that’s because there’s risk in every kind of transaction – including via Fintech apps.

Biz linking is smart thinking

Social media’s not just about “likes” and “pokes” and funny cat videos. While Facebook is popular with just about everyone under the sun, LinkedIn is far more powerful when it comes to B2B thought leadership. Here are a few quality tips on how you can leverage your firm’s LinkedIn presence to boost your reputation and bottom line.

Work on your troop mobilization plan

They say Google drives the the Internet, and they’re not wrong. After Google’s announcement earlier this year that it is working on a mobile search index, and that it will differ from the desktop index, you can bet that 2016 will see huge bounds in mobile SEO. This means only one thing: you should prioritize your mobile online strategy.

Where you spendin’ yer money, pilgrim?

Back in the day, the West was wild because it was lawless. It was untamed. It was a new frontier. Such is the case with mobile payments as well. The lack of regulation and protection in that new landscape means a staggering rate of fraud – which in turn means you need to be very, very careful where you tread with your money.

There are two kinds of people in this world: those who like John Wayne, and those who like Clint Eastwood. Which are you?

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

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