Best of the Week: Issue 30

Best of the Week: Issue 30

Yo, boss, listen up

So what’s all this buzz about content marketing? You’re not alone in asking. It’s only one of the latest strategies in the marketing machine and it’s proven to be very effective. If you’re the big cheese of your company, remember that images are powerful, ROI measurement is possible, and long-term planning are all key to successfully managing this dangfangled new trend.

Bell bottomsJust be content, bro

That aggressive “buy me” message has gone the way of 1970s fashion. There’s a fine art to content marketing if you want to string together an effective campaign. In short, to boost conversion rates you have to master the art of selling without selling and chilling out about your brand.

Keep it simple, stupid

Unless you’ve been in a cave all this time, you know new Fintech developments have delivered a swift kick (where the sun don’t shine) to the financial industry. There are several reasons why these Fintech innovations have proven so disruptive to what was once a stable and well-managed sector. It’s no secret: speaking everyday English instead of industry gobbledygook and simplifying services has made a huge difference.

Hot off the press

Everyone knows the debilitating power of bad press. If you find yourself or your brand being sullied in the media – whether justified or not – it’s very hard to change people’s minds, especially if the bad press spreads like wildfire online. Check out what one PR firm does – using PPC – for damage control.

Don’t be that guy

No one likes people who talk incessantly about the awesome things they’ve done. I’m sure you’re the bee’s knees, but what can you do for me? Apply that concept to B2B marketing: if a business promotes itself and its accomplishments, it won’t necessarily attract clients. Try this instead: offer solutions instead of self-aggrandizement.

Until next week, enjoy the simpler things in life, bro…

Jack Macy

Jack Macy

Jack Macy is COO and Co-Founder of CSTMR. His background and experience span design, UX, technical development, brand and marketing strategy across financial services, technology, healthcare, and nonprofits.

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