Best of the Week: Issue 23

Best of the Week: Issue 23

funny looking guyIt’s OK, we still love the IT guy

Websites are often programmed and designed by IT professionals with a skewed intuition for usability, which means they aren’t always accessible for those with inferior technical skills. That’s why accessibility – not just for those with disabilities but those with limited knowledge of technology – is an essential for your overall user experience.

Instagram’s no marketing square

Everyone wants to make some green and there’s nothing wrong with that. But following the Myspace tactic of bombarding your users with ads, and offering extra perks for extra cash, will likely mean a quick demise for your brand. If you want to gain the confidence of your customer, then take a look at what Instagram did recently (and why it’s a good thing).

Take notes, established brands

One advantage that startups have over long-time brands is their ability to innovate – especially when they’re cornered and desperate. Growth hacking is one of those brilliant innovations that is now becoming a staple in marketing, and large, established corporations shouldn’t be so smug as to not learn a thing or two about it.

Waste not, want not

If you were a restaurant manager and you found out that the majority of your food was going into the dumpster without even leaving the kitchen, you’d think that was a problem. This is indeed happening in content marketing, with an estimated 60-70% of content produced by B2B companies going unused, leading to a huge hit in the marketing wallet. Here’s how you can turn it around to your advantage.

Don’t weave a wicked web

As he sputtered his last breath, Uncle Ben told Peter Parker: “With great power comes great responsibility.” Peter Parker may have become Spiderman, but he could have become a social-media guy in a large corporation and Ben’s advice would still be relevant. Here’s how the power of social media can make or break your brand.

 

Until next week, keep swinging through the concrete jungle…

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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