Best of the Week: Issue 21

Best of the Week: Issue 21

Creativity’s silent assassin

Creativity is under attack, and it’s coming from inside our brain. Something neuroscientists call “habituation” causes us to shut down our creative reservoir by blocking the mundane, everyday things from the active part of our head. Those everyday things might include your business marketing strategy, which may be going stale and costing you growth. The best designers in the world, however, are overcoming it by simply noticing. [Video]

Blockchain to the future

Banks primed to thrive in the future are boarding their DeLoreans and integrating blockchains into their new tech solutions. The trend is being pushed by the reality that: “If financial services were to be re-invented today from scratch, we would be fine with virtual, online, Internet and blockchain-enabled services. There would be no traditional bricks and mortar branches.”

The unbank

Data shows slumps in loyalty and satisfaction with traditional banking solutions. Financial maverick and Mondo CEO Tom Blomfield is gearing up to build a bank for people who hate banks. He’s making headway, too, as he pushes for a license from regulators.

A recipe for growth

Stir up more conversions by mastering the basics of conversion rate optimization (CRO) – because growth can come from getting better at doing what you’re already doing. Gather the accoutrements of CRO, and set out on the path to iterative growth with a deep dive into the basics of CRO methodology.  

Yodlee gets acquired

Yodlee’s ability to aggregate financial data, and eliminate the multi-day verification system in the process, has enabled a slough of FinTech developments. Some of them are our clients. Things are gearing up for change, however, since this surging data aggregator was just acquired by Envestnet for $590 million. It’s the second largest FinTech deal of 2015.  

If you already have that DeLorean, crank it up to 88 and you don’t need to wait until next week to see what we have in store for you…

Rory Holland
Rory Holland
Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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