Best of the Week: Issue 20

Best of the Week: Issue 20

How do you pronounce, “P@ssw0rd?”

Tech is moving quickly. Doing its part to add to the daily technology whirlwind, a Dutch bank recently unveiled a program that allows customers to access accounts via voice authentication. Just when you finally found the perfect app for all your passwords, you may not need passwords for online banking anymore.

Will ‘hugging it out’ become the next big payment method?

The trend to automate every function, and require no physical action or effort from a human, may be shifting. Major retailers are bringing back “some human” to transactions by requiring a physical gesture to complete a transaction. Amazon lets consumers push a button to reorder household goods and Apple waits for a classic “fist bump” before completing a purchase, because sometimes it just feels good to push a real button in the real world when you’re spending real money.

The only constant is change

The financial services industry is the latest to come under attack from disruptive technologists. Software and new technology-based investment tools are making waves in the sector, leaving advisers operating within traditional platforms concerned about their future. The significant reshaping of the industry will require traditional financial services firms to compete more effectively versus tech-based investment systems.

100 ways to be heard

Does your content marketing sometime feel like you’re yelling into an empty canyon? After you’ve spent your time and effort on creating great content, its time to make sure it finds an audience. Here’s a great list of 100+ ways to promote your content.  

Moving from UX to YouX

A great product alone won’t cut it in today’s competitive landscape. The catalyst for building a great company, which founders and CEOs tend to overlook, is a customer experience like none other. That includes social media interactions, customer service touch points, and more. The companies that thrive in this area are earning loyalty far beyond what an excellent product can offer.

Picture of Rory Holland
Rory Holland
Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

Get Fintech Insights for Growth

Please enter your email address below to receive our thoughtful and timely Fintech marketing insights and information.

Ready to build your brand into something better?

Marketing insights, news, and strategy from the CSTMR Team.

In depth Interviews of the innovators, the disruptors, and the trailblazers from the world of finance and fintech.