Best of the Week: Issue 17

Best of the Week: Issue 17

Always a new app on the way

FinTech is rocking everything about the way people spend, save, and trade, and techies are responding. An app to maximize your interest return? Got it. Cryptocurrency? That’s covered. Instant buy buttons? Way ahead of you. There are, however, a few other things quick-thinking entrepreneurs will want to stay on top of with this article on clever new trends to watch in the new financial climate.

Turning Japanese

Shitsurai, furumai and motenashi. If these Japanese words aren’t in your UX playbook, then order yourself some sushi and start learning. The connection between Japanese hospitality and online design is highly touted in this interesting take on online user experience. It uses traditional Japanese hospitality concepts as a guide.

Not just head shrinking

Just as Japanese hospitality can help boost your UX, a basic understanding of psychology can help you polish your content-marketing strategy. Learn about how fear of missing out (FOMO), reciprocity, and other brainy principles can maximize the impact of your online content.

Put your clients on the couch

You also want to tap into your target market’s psyche when building your PPC plan. You tantalize, they click, you profit. These savvy tricks will help your marketing team push the right buttons in your clients’ minds.

Perfectly tailored, swift promoter

Mega-pop star Taylor Swift may not be the first to come to mind when thinking of master marketers, but this cultural-icon-in-the-making is the perfect demonstration of how to market yourself and your biz the right way. After all, if you have 140 million followers in your social-media circles, you’re doing something right.

Until next week, keep your head about you…

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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