Best of the Week: Issue 16

No more paper pushing

For $30, you can get a smartphone with more processing power than NASA had when they flew to the moon in 1969. But the day may soon come that you’ll no longer be able to pay for that phone – or anything else – with crinkly bills from your pocket. In fact, if predictions hold true, you may need a smartphone app to pay for that smartphone.

I pity the fool that tries to run SEO solo

Rather than attacking SEO on your own, you need a crack team of multitalented specialists with their focus squarely aimed at maximizing your online presence. If you have an SEO problem, if no one else can help, and if you can find them….maybe you can hire an SEO A-Team.

Promote like a butterfly, sell like a bee

Smackdown time! We have content marketing in the red corner and native advertising in the blue corner as they duke it out for the ROI championship. With this well-detailed fight analysis featuring two popular promotional strategies, find out which one comes out on top.

What’s next, photos of your cat?

First, it was your mother’s maiden name. Then came two-step verification. And now… selfies? That’s right. With the rapid growth of mobile payments as a preferred option for purchase, selfies have become the latest ID tactic for mobile payments.

Back to the drawing board

Traditional banks are finding it a challenge to adapt to the new financial environment with the advent of FinTech, but one Spanish financial giant is taking monumental steps to keep abreast of the trend. Santander is enlisting its top honchos to put their creative hats on and pitch ideas for new startups. And they’re backing this up with multimillion-dollar funds.

Until next week, to thine own selfie be true…

Rory Holland

Rory Holland

Rory Holland is CEO and Co-Founder of CSTMR. For more than 20 years, he has made it his passion to help Fintech and financial companies leverage digital marketing and advertising to drive growth.

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